Moving Home with Charlie: Social Media Analysis for Investor Prospectus
Introduction
Moving Home with Charlie, led by Charlie Lamdin, is a leading UK housing market platform, offering actionable advice and commentary. With over 26 years in property tech, Charlie’s mission to simplify moving and address homelessness resonates with a dedicated audience. This analysis details his social media presence, reach, influence, growth, media appearances, and audience trust, positioning him as a strategic sponsorship partner for an online housing marketplace.
Social Media Presence
Charlie engages audiences across multiple platforms, each tailored to specific demographics:

YouTube: Moving Home with Charlie

Subscribers: 26,600 (YouTube Channel).
Content: Educational videos on buying, selling, and estate agent navigation, plus market analyses.
Mission: Supports finding homes for all, including the homeless, leveraging Charlie’s 26-year industry experience.
Activity: Regular uploads, including tutorials, market updates, and interviews.


TikTok: @movinghomewithcharlie

Followers: 35,000.
Content: Short-form videos on housing tips and market trends, appealing to younger audiences.
Engagement: High interaction due to TikTok’s viral potential. Some videos go over 1m views.

Instagram: @movinghomewithcharlie

Followers: 6,000.
Content: Visual posts and stories on housing advice and behind-the-scenes content.
Role: Complements other platforms with engaging visuals.


X: @moving_charlie

Followers: 17,900 (X Profile).
Content: Daily posts on market dynamics, economic impacts, and practical advice (e.g., offer email templates).
Engagement: Posts receive dozens to thousands of views, with high-interaction posts garnering hundreds of likes.


Podcast: Moving Home with Charlie

Downloads: 150,000 (Podcast Page).
Platforms: Apple Podcasts, Spotify, Deezer, Buzzsprout.
Format: Daily episodes with discussions, interviews, and advice.
Content: Covers market trends, renter rights, and estate agent strategies (Apple Podcasts).


LinkedIn: Charlie Lamdin

Followers: 4,000 (LinkedIn Profile). – 30,000+ monthly impressions
Content: Professional insights and networking with real estate professionals.
Audience: Industry insiders and service providers.


Reach and Influence
Charlie’s channels reach a targeted audience of housing market participants:

Engagement Metrics

YouTube: 26,600 subscribers view educational content, with videos attracting thousands of views.
TikTok: 35,000 followers engage with short, viral videos.
Instagram: 6,000 followers interact with visual content.
X: 17,900 followers, Posts average thousands of views, with many posts exceeding 100,000 views (X Example).
Podcast: 150,000 downloads reflect a loyal listener base, with daily updates driving engagement.
LinkedIn: 4,000 followers engage with professional content.


Media Appearances

Podcast with Russell Quirk: A 2024 debate on house prices, predicting a 35% drop by 2025, was covered by Property Industry Eye and Estate Agent Today.

GB News multiple appearances, here with Nigel Farage in Feb 2023  
Other Mentions: Charlie’s insights appear in industry blogs and forums, reinforcing his expertise.


Community Engagement

Interactive content, like live audience Q&A’s, regular guests and free templates, fosters community.
Initiatives like an open-source price index enhance practical impact (MHWC Website).


Growth
Charlie’s social media presence has grown significantly since a slow start in 2022.

Follower Growth

YouTube: 26,600 subscribers reflect steady growth.
TikTok: 34,000 followers show rapid expansion among younger audiences.
Instagram: 6,000 followers indicate a growing visual presence.
X: 17,900 followers, up from a smaller base, driven by daily posts.
Podcast: 150,000 downloads, with 413 episodes since 2023 (Buzzsprout).
LinkedIn: 4,000 followers show professional traction.


Media Presence

Charlie’s profile has risen through media appearances, including BBC Radio 4, the Daily Telegraph The Times and Reddit discussions (Reddit Thread).


Content Expansion

New offerings, like rent guarantee schemes and property search packs, demonstrate platform evolution (Rent Guarantee).


Audience Trust
Charlie’s audience trust is mixed but strong among loyal followers:

Positive Feedback

Followers value his transparency and practical advice, especially for first-time buyers (Reddit Thread).
His homelessness mission enhances trust among socially conscious audiences.


Criticism

Some label him a “doom monger” for bearish predictions, questioning his qualifications (Reddit Thread).
Despite criticism, his partnerships with mortgage and conveyancing firms bolster credibility (MHWC Services).


Trust Metrics

High X engagement (e.g., 2,500 likes on a job loss post) shows loyalty.
Consistent content across platforms builds long-term trust.

Targeted Audience

Charlie’s 86,300 followers and 150,000 podcast downloads include home movers and professionals, matching the marketplace’s demographic.

Trust and Credibility

His audience trusts his recommendations, enhancing sponsored content engagement.


Content Integration

Videos, podcasts, and posts offer opportunities to showcase marketplace features.


Media Amplification

Charlie’s media connections provide additional exposure.


Social Impact

His “home for everyone” mission aligns with corporate social responsibility.



Table: Social Media Metrics (2025)



Conclusion
Moving Home with Charlie is a compelling sponsorship opportunity for an online housing marketplace. With 87,300 followers across platforms, 150,000 podcast downloads, and growing media presence, Charlie Lamdin is a trusted voice in the UK housing sector. His transparency and mission-driven approach ensure loyalty, making him an ideal partner to drive marketplace adoption and brand visibility.

The post BestAgent’s founder Charlie Lamdin’s social media platform Moving Home with Charlie appeared first on BestAgent.

Below is a concise list of key initiatives, policies, and market trends that have aimed to disrupt or significantly influence the UK housing market since 2000, focusing on efforts to address affordability, supply, or market dynamics. Each entry includes the initiative, its approximate start year, and a brief description of its impact or intent.

1. **Buy-to-Let Boom (Early 2000s)**
– **Description**: Surge in investors purchasing properties for rental, fueled by low interest rates and deregulation, with buy-to-let mortgages becoming widely available.
– **Impact**: Tripled house prices by 2007, reduced owner-occupied properties, and increased rental demand, exacerbating affordability issues.[](https://aspenwoolf.co.uk/resources/property-news/category/property/uk/uk-housing-crisis-factors-behind-the-soaring-prices-and-limited-affordability/)

2. **Self-Certification and Interest-Only Mortgages (Early 2000s)**
– **Description**: Lenders offered self-certification mortgages for self-employed borrowers and interest-only mortgages to lower monthly payments, enabling broader access to credit.
– **Impact**: Fueled house price growth but led to risky lending practices, curbed post-2008 financial crisis with stricter regulations.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)

3. **Help to Buy Scheme (2013)**
– **Description**: Government-backed initiative offering equity loans and mortgage guarantees to support first-time buyers and stimulate housebuilding.
– **Impact**: Increased demand, pushed up prices, benefited house builders (dividends over £2.3B annually), but did little for affordability.[](https://www.theguardian.com/society/ng-interactive/2024/jun/21/help-to-buy-how-a-disastrous-tory-policy-blew-up-the-housing-market)[](https://x.com/BareLeft/status/1798991435771085077)

4. **Stamp Duty Holidays (2020, extended 2021)**
– **Description**: Temporary reduction in stamp duty to stimulate the market during the COVID-19 pandemic.
– **Impact**: Fueled an 8.5% house price rise in 2020, driven by a rush to buy, but affordability remained challenging.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)[](https://www.ukdividendstocks.com/blog/the-uk-s-20-year-house-price-bubble-may-finally-be-ending)

5. **Right to Buy Expansion (2012 onwards)**
– **Description**: Reinvigoration of the 1980s policy, offering larger discounts to council tenants to purchase their homes.
– **Impact**: Further reduced social housing stock, with minimal replacements, worsening the supply crisis.[](https://amp.theguardian.com/housing-network/2017/oct/11/housing-crisis-england-scrap-right-to-buy-help-to-buy)

6. **Planning System Reforms (Various, 2010s–2020s)**
– **Description**: Multiple attempts to loosen planning restrictions, including proposals for zoning systems, street votes, and green belt reform (e.g., Policy Exchange’s 2024 recommendations).
– **Impact**: Largely stalled due to local opposition (NIMBYism) and political resistance, with housing supply targets unmet.[](https://policyexchange.org.uk/publication/the-uks-broken-housing-market/)[](https://worksinprogress.co/issue/why-britain-doesnt-build/)

7. **Affordable Housing Targets (2017 onwards)**
– **Description**: Government set a target of 300,000 new homes per year by the mid-2020s, based on research from Professor Geoff Meen.
– **Impact**: Supply increased from 125,000 (2012/13) to 243,000 (2019/20), but targets remain unmet due to planning and construction barriers.[](https://research.reading.ac.uk/engagement-and-impact/fixing-britains-broken-housing-market/)[](https://commonslibrary.parliament.uk/research-briefings/cbp-7671/)

8. **Renters’ Rights Reforms (2024)**
– **Description**: Labour government introduced stronger renter protections, including measures to address high rents and improve tenancy security.
– **Impact**: Aimed to stabilize the rental market, but early stages with limited immediate impact on supply or prices.[](https://x.com/LaindonFEMINIST/status/1869611427092447675)

9. **Online Property Platforms (2000s–2020s)**
– **Description**: Rise of platforms like Rightmove and Zoopla, digitizing property listings and market data, enhancing transparency for buyers and sellers.
– **Impact**: Increased market accessibility but did not directly address supply or affordability; asking prices often misaligned with sold prices.[](https://moneyweek.com/investments/house-prices/house-prices)

10. **Airbnb and Short-Term Rentals (2010s onwards)**
– **Description**: Growth of short-term rental platforms, particularly in urban and tourist areas, shifting housing stock from long-term rentals or ownership.
– **Impact**: Reduced available housing for residents, driving up rents and prices in high-demand areas.[](https://www.economicshelp.org/blog/170840/economics/how-did-we-end-up-with-a-broken-housing-market/)

### Notes
– **Context**: These disruptions often aimed to increase access or stimulate the market but frequently led to unintended consequences, such as price inflation or reduced affordability. The housing crisis, driven by supply shortages and high demand, remains a core issue.[](https://policyexchange.org.uk/publication/the-uks-broken-housing-market/)
– **Data Limitations**: Some initiatives lack precise start dates or comprehensive impact data, especially recent reforms like renters’ rights.
– **Sources**: Information is drawn from web sources and X posts where relevant, with citations provided for key claims.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)[](https://moneyweek.com/investments/house-prices/house-prices)[](https://www.economicshelp.org/blog/170840/economics/how-did-we-end-up-with-a-broken-housing-market/)

This list captures the major attempts to disrupt the UK housing market since 2000, focusing on policies, financial innovations, and market trends that sought to reshape dynamics, though many have contributed to ongoing challenges.

The post How Government Attempts to Fix Housing Have All Backfired appeared first on BestAgent.

Source: Grok

### Key Points
– Research suggests the total addressable market (TAM) for UK estate agents, letting agents, mortgage brokers, conveyancers, and surveyors is around £19.6 billion for 2025.
– Estimates vary due to data limitations, especially for surveyors, with some overlap possible.

### Market Overview
The TAM combines revenues from estate agents (including letting agents), mortgage brokers, conveyancers, and surveyors, based on 2025 projections. It seems likely that growth in property transactions and economic factors contribute to this figure.

### Breakdown by Profession
– **Estate Agents (including Letting Agents):** £13.7 billion, covering sales and lettings ([IBISWorld – Estate Agents in the UK](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/)).
– **Mortgage Brokers:** £2.3 billion, driven by mortgage intermediation ([IBISWorld – Mortgage Brokers in the UK](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/)).
– **Conveyancers:** £2.61 billion, estimated from 1,086,750 transactions at £2,400 per transaction.
– **Surveyors:** £1 billion, roughly estimated from survey fees and additional services.

### Final Estimate
The evidence leans toward a TAM of approximately £19.6 billion, acknowledging complexity in data for surveyors.

—

### Detailed Analysis

The total addressable market (TAM) for UK estate agents, letting agents, mortgage brokers, conveyancers, and surveyors in 2025 is estimated at approximately £19.6 billion, based on a comprehensive analysis of industry reports, government data, and market trends. This figure reflects the combined revenue potential for these professions, which are integral to the UK property transaction ecosystem. Below, we break down the estimation process for each segment, highlighting the data sources and methodologies used, and address potential uncertainties and overlaps.

#### Estate Agents (Including Letting Agents)
The market size for estate agents, which includes letting agents, is sourced from [IBISWorld – Estate Agents in the UK](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/). For 2025, the projected revenue is £13.7 billion, reflecting growth from £13.3 billion in 2024. This figure encompasses residential and non-residential transactions, as well as residential lettings, ensuring letting agents are accounted for within this segment. The report notes a compound annual growth rate (CAGR) and anticipates further growth, driven by stabilizing economic conditions and increased transaction volumes.

#### Mortgage Brokers
For mortgage brokers, [IBISWorld – Mortgage Brokers in the UK](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/) estimates the market size at £2.3 billion for 2024-25. This revenue is tied to the intermediation of mortgage lending, with growth at a CAGR of 4.5% over the past five years, projected to continue. The figure is supported by industry trends, including competition from direct lending and online brokers, but remains robust due to the volume of mortgage transactions.

#### Conveyancers
Estimating the conveyancing market size involved analyzing property transaction data from UK government statistics ([UK Property Transactions Statistics](https://www.gov.uk/government/statistics/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above)). For 2025, a 5% increase in transactions was forecasted based on market reports, leading to an estimated 1,086,750 residential property transactions. Each transaction typically involves conveyancing services for both buyer and seller, with an average fee of £1,200 per service, totaling £2,400 per transaction. Thus, the total conveyancing revenue is calculated as 1,086,750 × £2,400 = £2,608,200,000, or £2.61 billion. This estimate aligns with industry-standard fees ranging from £850 to £1,500 per side, supporting its reasonableness.

#### Surveyors
The market size for surveyors, specifically building surveyors, is less directly available, requiring estimation based on property transactions and survey fees. Assuming 20% of transactions involve a Building Survey (Level 3) at £1,000 each and 50% involve a Homebuyer’s Report (Level 2) at £500 each, for 1,086,750 transactions, the calculations are:
– Building Surveys: 217,350 × £1,000 = £217,350,000
– Homebuyer’s Reports: 543,375 × £500 = £271,687,500
– Total from property transactions: £489,037,500, or £489 million.

However, building surveyors also provide services beyond property transactions, such as for insurance, landlords, and developers. Estimating that additional services double this figure, the total market size is approximately £978 million, rounded to £1 billion for simplicity. This estimate acknowledges the lack of direct data but is informed by the number of chartered surveyors (approximately 72,400 in 2024, per [Statista](https://www.statista.com/statistics/319242/number-of-chartered-surveyors-in-the-uk/)) and average revenue per surveyor.

#### Aggregation and Potential Overlaps
Aggregating the figures:
– Estate agents (including letting agents): £13.7 billion
– Mortgage brokers: £2.3 billion
– Conveyancers: £2.61 billion
– Surveyors: £1 billion

Total TAM = £19.61 billion, rounded to £19.6 billion. Potential overlaps were considered, but these professions provide distinct services (estate agents handle sales/lettings, mortgage brokers arrange financing, conveyancers manage legal transfers, and surveyors inspect properties), minimizing double-counting. The inclusion of letting agents within estate agents was confirmed via IBISWorld, ensuring no separate addition.

#### Comparison with Historical Estimates
Previous estimates from 2023 suggested a TAM of £9.5-£12 billion, likely reflecting lower transaction volumes and older data. The current estimate for 2025 incorporates growth trends, such as increased property transactions and economic recovery, explaining the higher figure.

#### Uncertainties and Limitations
The surveyor’s market size is the most uncertain, due to limited direct revenue data and reliance on transaction-based estimates. Conveyancing figures assume uniform fee structures, which may vary by region and complexity. Economic factors, such as interest rates and housing market volatility, could impact these projections, but current forecasts suggest growth.

#### Table: Market Size Breakdown for 2025

| Profession | Market Size (£ billion) | Notes |
|—————————–|————————-|———————————————————————-|
| Estate Agents (incl. Letting Agents) | 13.7 | Includes residential and non-residential transactions, lettings. |
| Mortgage Brokers | 2.3 | Driven by mortgage intermediation, projected growth. |
| Conveyancers | 2.61 | Estimated from 1,086,750 transactions at £2,400 per transaction. |
| Surveyors | 1 | Estimated from survey fees and additional services, rough figure. |
| **Total TAM** | **19.6bn** | Aggregated, with minimal overlap. |

This detailed analysis provides a comprehensive view, ensuring all relevant data from industry reports and calculations are included, aligning with the user’s query for 2025.

### Key Citations
– [IBISWorld Estate Agents in the UK Industry Report](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/)
– [IBISWorld Mortgage Brokers in the UK Industry Report](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/)
– [UK Property Transactions Statistics](https://www.gov.uk/government/statistics/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above)
– [Statista Number of Chartered Surveyors in the UK](https://www.statista.com/statistics/319242/number-of-chartered-surveyors-in-the-uk/)

38 𝕏 posts

The post £19.6bn Total Addressable Market estimate for UK Housing Market services, including agents, brokers, conveyancers and surveyors. 2025 appeared first on BestAgent.

Transactions took half as long, and there were 70% more transactions in 2007 than in 2023.

Sole agency fees were 2%-2.5%, transaction times were typically 10-12 weeks, and there were more of them, making it easier for movers to find homes.

Since then, despite 25 years of industry events, there’s been non-stop decline in fees, deal volumes and times.

BestAgent Day marks the turning point when we get back to better agency, led by agents and other moving industry pioneers operating from a base of integrity.

I’ve called BestAgent Day the ‘greatest agency event yet’, said it will be ‘a turning point’ after 25 years of decline, of ever-lower fees and ever-slower transactions.

It’s not just sales guff; I really mean it.

There’s a special thread that joins all the guest speakers, all giving us their time for nothing; they all have something special in common:

They’re all striving for change.

Without change, we can only expect to see fees fall further, and deal delays worsen, both in our own businesses and as an industry.

This helps no one, especially not the moving public.

So how do we make the change?

That’s where, I hope, BestAgent comes in.

Our goal at BestAgent is to form a new, unbreakable alliance of businesses across the moving sector who operate with integrity as their central value.

What does that mean? In simple terms, it means always putting the customer’s interests before our own.

It sounds simple, so why hasn’t it happened? Something has prevented it from happening. What is it?

This is where we get into the substance of the talks on BestAgent Day: confronting the decades-old hard-wired habits afflicting most agents, brokers and conveyancers, and breaking them.

The first, and worst, habit is the monster we aim to slay on BestAgent Day: deliberately excessive overvaluing.

I’m not talking about the few extra percent that’s down to innocent over-optimism, but the 10, 15, even 20% deliberate excess that is often used as the oldest tactic in the book to trick sellers into signing their future away.

The worst thing is that this tried, tested and terrible tactic only serves to trash transaction volumes, sucking sales out of the pipeline for the rest of the industry.

At BestAgent, we have a plan, and a product built with the sole purpose of restoring fee levels, transaction times and volumes back to where they were decades ago.

70% more transactions, in half the time, at twice the average fees of today.

That product is built on transparency, which is the bedrock of trust.

Trust is what movers need, and they’re prepared to pay for it. They can’t currently identify truly trustworthy agents; that’s what we want to change.

If you’re an agent who welcomes the sound of this change, I hope BestAgent Day will be a turning point for you too, which you will look back on and say “That’s when we turned the corner and things began to get better, for everyone.”

If you haven’t already booked your free place, don’t miss it, book here: BestAgent Day 4th September 2024

The post Why BestAgent Day will be a 25 year turning point. appeared first on BestAgent.

Charlie Lamdin, BestAgent’s founder, has been studying the property industry from the inside since 1998. He knows more about estate agency than anyone else who’s never been an agent. (Challengers welcome.)

The question he’s trying to answer is: if agents and movers interests are aligned (a move needs to happen before anyone gets what they want) then why is it such a godforsaken shit-fight for both sides?

After more than 20 years, he’s reached a surprisingly precise conclusion:

Lead Gen is bad for estate agency and makes movers choose bad agents.

Clueless PropTech

Driven by a lack of understanding of how the property industry operates, countless new entrants have been flooding into the so-called “proptech” space with Lead Gen solutions for over 20 years now, and yet the measurable results for movers have got steadily worse. 

Transaction times are at their longest ever. 

Success ratios (the ratio of properties listed to properties sold) are below 50% (outside covid times).

More and more people are making the wrong choice of agent, a problem is made much worse by “lead-gen”. This is disastrous for everyone, because good estate agency is a complex, difficult, nuanced job at the best of times, and is beyond the competence of many agents when things get tough. So choosing the wrong agent because of their lead-gen spells disaster for movers, and lost instructions for the agents.

But why?

Any agent can buy Sparkly Gimmicks, and bad agents rely on them.

Because any agent, even the worst agents, can buy these glossy, sparkly, lead-gen gimmicks, such as “automatic instant valuation” tools (which do nothing of the sort), market data reports, ghost-written articles to show what an expert the agent is (even though they didn’t write it themselves).

So any amateur, money-grabbing con artist can arm themselves with these gimmicks, and a portal subscription, and make themselves look like a credible option for home owners. “Hi, I’m on [a portal], look at my cool market reports, look at my website. Read my blog I’m a guru.” Literally any agent can now buy what they need to say this.

The game has become: “S/he who spends the most on lead gen gets the most leads”. Great for lead-gen businesses, terrible for agents and movers.

Two-tier industry, cornered market.

BestAgent has constantly updating data on all the publicly available properties for sale and to let from all estate agents throughout the country. It shows something remarkable: Just 10% of agents are listing fully 50% of all properties on the market, nationwide. 

Do the maths, and you’ll see that this leaves the other 90% of agents to scrap over the other half of the market, getting on average one-tenth the number of listings of the top 10%. 

With some important exceptions, many of the “top 10%” are merely spending the most on marketing and lead-gen, snatching new leads before other agents can get to them. They are by no means necessarily in the top 10% in terms of results for clients.

With most sellers following the terrible advice to “just pick 3 agents”, most of the time the 3 agents that get picked are the ones spending most on their marketing.

But there’s zero correlation between marketing spend (or market share) and the results those agents are achieving for those clients. 

Awards and market share means nothing to sellers

Charlie has had first hand experience of agents who have won national awards actually selling less than half of their clients properties. Many of them are also members of industry trade bodies. But again this means nothing in terms of what results a home seller can expect.

While there are many complex reasons driving the behaviour of home sellers and agents in the market place, almost anywhere you look, you will find evidence of lead-gen company interests being the predominant factor in most scenarios. 

Lambs to the slaughter

This is bad for both agents and movers. 

90% of agents feel they are forced to spend money on various lead-gen marketing options. But they will not get the same return on investment as the top-10 companies who are carpet bombing their patch with marketing gimmicks.  These agents are losing out on business they deserve to win, for no reason other than they have no visibility by comparison to the carpet bombers.

For movers, most of whom have absolutely no idea how to go about choosing an agent, this means they are lambs to the slaughter of carpet-bombing marketing and lead-gen tactics. They will be sucked into corporate marketing funnels and processed into a signed-contract lock in before they can say “what’s my home worth?”.

Worst of all – no one has done anything about it, until now.

The conclusion to all this is that all the current players, large and small, are crying out about industry problems, while continuing without doing anything about it.

Many good people in property are trying to make a difference through their own businesses. But this is a hiding to nothing as they will, at best, only make a difference to their own clients, but have no impact beyond that.

All efforts to change things have failed. But BestAgent has a plan for a fairer future.

The only way to change an industry is to start a business that offers an entirely different and 100% impartial way for movers and agents to interact.

It boils down to this one thing: If profit is the primary motive, it’s most profitable to play by the current rules and change nothing. 

But, if change is the primary motive, then everything must be different, starting with the absolute removal of any influence that will place profit above change.

This is why Charlie has chosen to refuse all offers of investment into BestAgent, and has ended all commercial partnerships.

It’s why BestAgent is 100% impartial. It doesn’t sell data to anyone. It transparently charges all agents the same for any leads they buy, regardless of the size of agency, refusing corporate discounts, or any brand comparisons. 

It’s why BestAgent is moving the focus away from agency brands onto the individual people who will be delivering service. 

The conclusion is this: there is no reliable formula for finding the best agent for any particular property or client. It’s a totally personal and bespoke choice every time. 

But if a seller wants to be sure of a sale and that they are getting the absolute best price for their property, there’s no getting around the fact that they must leave no stone unturned in the hunt for that agent. And that’s where BestAgent comes in. 

A fairer future for agents, a better offering for movers. 

Only by eliminating all unfair advantage, all corporate influence, all shiny gimmicks, is it possible to create an industry where both movers and agents get what’s best: the best match between agent and client that will lead to faster transactions, lower fall throughs, higher fees, and a better quality of life all round. 

Every last element of the way BestAgent operates has been designed to prevent gaming by unscrupulous agents, to make it easier for movers to find the good people, wherever they may work, and for an end to the two-tier industry that currently benefits the few at the expense of the many.

Video: Watch Charlie explain why most agents underestimate the importance of what they do https://youtu.be/26WLhfoyG94

The post ‘Lead Gen’ means movers choosing bad agents. appeared first on BestAgent.

On 26th September, BestAgent held it’s inaugural Marketplace Suppliers conference in London. Industry suppliers gathered to hear from a panel of agent speakers about their frustrations with the Proptech supplier industry. The conference was oversubscribed with standing room only. Since then BestAgent has had more than 110 supplier companies register their interest to be part of the Marketplace.

Today, courtesy of BestAgent’s partner Lonsdale Insurance, a meeting is being held in the iconic Lloyds of London building, pictured, where the first suppliers to be integrated into the marketplace will agree the launch plans.

Construction work on the technical foundations of the Marketplace is nearing completion and the next step will be testing the integrations with the 18 Primary Partners that were selected following the conference. All of these companies are in attendance at tomorrow’s meeting, where the single integration method that will allow almost any existing supplier API to connect directly to the Marketplace will be demonstrated, along with several other new features of the BestAgent proposition.

New BestAgent CRM functions being revealed

Partners will have an exclusive preview of the forthcoming CRM functions being released which are set to make the latest tech available to the smallest agents, free of charge, as BestAgent earns its income from charging it’s Marketplace suppliers a commission on their sales.

BestAgent is not planning to compete directly with other CRM’s, but rather is taking a different approach: Offer the basic essential CRM functions only, and leave the agents to connect the integrated supplier products of their choice which work best for their business, to complete the CRM functions they want, such as PayProp, AgencyExpress board ordering, ValPal and ViewMyChain.

Once the Marketplace has successfully launched with its initial 20 or so integrated partners, it will be opened up to all other suppliers to connect their services. To begin with, integrations will only be offered to single branch agents, with a focus on completing the offering of all available services through the Marketplace. Eventually, when the complex layer of multi-branch agency requirements has been added, it will be opened up to all remaining agents.

Invitation-only

Initial access for single branch agents to the Marketplace will be by invitation only from the Primary Partners, as well as being offered to any agents already using BestAgent as their CRM.

Agents will receive a single monthly itemised bill for any services they have chosen to purchase, which will be automatically settled by credit card. This will substantially reduce paperwork and admin for agents, as well as improving the collection of payments for suppliers, all of which will be automatically settled and disbursed.

Commenting on the forthcoming meeting, BestAgent Founder, Charlie Wright, said “The idea of a free, easy CRM tool which has all supplier products integrated seamlessly has proved extremely popular to agents and suppliers alike. It will spare agents the headache of interface-fatigiue and multiple data entry, and make access to new products much easier for them. We are focusing only on delivering this facility to single branch agents to begin with, as they make up the largest proportion of the industry, and represent a long-tail of vast opportunity to suppliers.”

Whilst the CRM tool, which uploads properties in real time to all major portals, has a GDPR compliant property and applicant database, and offers the option of a free agency website, is already available and being used by agents, access to the Marketplace for the first agents is expected in early 2019.

The post BestAgent Marketplace suppliers meet to agree launch plans appeared first on BestAgent.