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		<title>Why good estate agents must charge 2% if standards are to improve</title>
		<link>https://bestagent.co.uk/why-good-estate-agents-must-charge-2-if-standards-are-to-improve/</link>
		
		<dc:creator><![CDATA[Charlie Lamdin]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 14:31:17 +0000</pubDate>
				<category><![CDATA[Opinion]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24190</guid>

					<description><![CDATA[<p>Average estate agency fees across Europe are 3%. In Britain they are 1%. Service levels can’t improve until good agents can confidently charge 2%. That’s what the BestAgent Club is for. Why are good UK agents stuck at 1%? Everyone...</p>
<p>The post <a href="https://bestagent.co.uk/why-good-estate-agents-must-charge-2-if-standards-are-to-improve/">Why good estate agents must charge 2% if standards are to improve</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">Average estate agency fees across Europe are 3%. In Britain they are 1%. Service levels can’t improve until good agents can confidently charge 2%. That’s what the BestAgent Club is for.</p>



<h2 class="wp-block-heading">Why are good UK agents stuck at 1%?</h2>



<p class="wp-block-paragraph">Everyone wants to get paid properly, especially if delivering better quality than competitors. So why are UK agents, even good ones, stuck at an average of 1%?</p>



<p class="wp-block-paragraph">One agent, considered very good by her peers, who charges 1.35%, messaged me saying “I think it would be unfair and greedy to hike my fees up and there’s absolutely no way I would pay 2% for an agent myself”.</p>



<p class="wp-block-paragraph">She explained the reason for this was that her costs were low, so the solution to fixing the housing market was “high street agencies embracing self-employment models where people are actually accountable for their own deals” which obviously isn’t practical, because there are tens of thousands of employed agents who don’t want to be self employed, and some areas where traditional agents with a high street presence still do very well.</p>



<p class="wp-block-paragraph">So if the best agents (measured on results) think they’re only worth 1.35%, then there is a structural obstacle to overcome before anything can be fixed. I accept that an individual working from home in a particular way might be able to make those numbers work, but based on the total turnover she shared with me, for someone that good, I’d say they have underestimated what they’re worth.</p>



<p class="wp-block-paragraph">Another agent from the same brand who has a very high completion rate (90%+) is charging 1.65%. This is at least 0.5% too low for results of that level. Any agent who can demonstrate an ‘instructed to sold’ ratio in excess of 90% is in the top 1% of agent performance and could easily command 2.5% fees. Sellers are willing to pay for certainty.</p>



<h2 class="wp-block-heading">Sellers pay for certainty</h2>



<p class="wp-block-paragraph">Carringtons, the first agent to fully embrace the BestAgent process, not only charges 2.5% in most cases, but also has a zero-day contract. If a seller is unhappy, they can walk away at any time.</p>



<p class="wp-block-paragraph">After 18 months of this process, not one seller has walked away and their completion rates are 91%, and 105% of launch price achieved.</p>



<p class="wp-block-paragraph">This proves that, if you can show the results, sellers can’t and don’t negotiate on fee.</p>



<p class="wp-block-paragraph">When I explain this to other agents, I see fear. They don’t believe they are capable of doing the same and they worry that sellers are only worried about price achieved.</p>



<p class="wp-block-paragraph">That’s the mistake. Sellers who understand that the market determines price and are willing to accept it, don’t worry about price as much as they do about certainty of a sale and a move.</p>



<p class="wp-block-paragraph">The BestAgent process reassures sellers, without giving them a price, that the process always delivers full market value, demonstrated with an average of 8 offers on every launched property.</p>



<p class="wp-block-paragraph">When you remove a seller’s fear of being trapped in a contract they can’t escape, and show them double-figure viewings booked in the first week after launch, they relax because they know they’re going to get competing buyers, and thus full market value.</p>



<p class="wp-block-paragraph">So the only thing left to worry about is, will the sale actually go through?</p>



<p class="wp-block-paragraph">And again, the results speak for themselves.</p>



<h2 class="wp-block-heading">Results, not cheap fees</h2>



<p class="wp-block-paragraph">We don’t suggest raising fees all the way up to 2% at the start of this process, and agents can begin the new approach charging whatever they’re confident to charge until they start to see the results, which increase confidence.</p>



<p class="wp-block-paragraph">The secret is in the results, and guarding them furiously against anything that would drag them down. Results can’t be argued with, and it’s why sellers will pay 2% for it. But to achieve those results, some old habits have to be kicked, and that’s what the club is here to help with.</p>



<p class="wp-block-paragraph">Not only have Carringtons proved it works (and as lovely as they are, they are as cheerfully disorganised and chaotic as any other small agency!) but this is how estate agency always used to work, when fees were commonly 2% or more.</p>



<p class="wp-block-paragraph">The multiple failures of ‘online agents’ trying to undercut on fees is where most of the damage was done, especially with the original Purplebricks launch. They almost all went bust, because it’s simply not possible to do estate agency on the cheap. Otherwise it would be done.</p>



<p class="wp-block-paragraph">Agents must reevaluate their worth, or they are destined to be overworked, underpaid and never well-enough resourced to consistently deliver the results people want.</p>
<p><strong>Join BestAgent Club to find out more</strong></p>
<p>If you&#8217;re a good agent interested in finding out how BestAgent helps you to get 2% fees take a look at <a href="https://bestagent.club" target="_blank" rel="noopener">bestagent.club</a> and join the waiting list to find out more, no obligation. </p>
<p>The post <a href="https://bestagent.co.uk/why-good-estate-agents-must-charge-2-if-standards-are-to-improve/">Why good estate agents must charge 2% if standards are to improve</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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		<item>
		<title>BestAgent Club: The What, Why and How</title>
		<link>https://bestagent.co.uk/bestagent-club-the-what-why-and-how/</link>
		
		<dc:creator><![CDATA[grokbot-setup]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 17:20:39 +0000</pubDate>
				<category><![CDATA[Club members]]></category>
		<category><![CDATA[Importance: Normal]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24189</guid>

					<description><![CDATA[<p>BestAgent Club is the community of like-minded agents leading the change the home-moving industry needs, getting paid proper fees for delivering reliable results and demonstrating what’s possible when it’s done right.</p>
<p>The post <a href="https://bestagent.co.uk/bestagent-club-the-what-why-and-how/">BestAgent Club: The What, Why and How</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2 class="wp-block-heading">What</h2>
<p class="wp-block-paragraph">BestAgent Club is the community of like-minded agents leading the change the home-moving industry needs, getting paid proper fees for delivering reliable results and demonstrating what’s possible when it’s done right. When enough agents can demonstrate results that prove the BestAgent method benefits everyone, the rest of the market will have no alternative but to follow as sellers increasingly look for agents who can deliver reliable results.</p>
<h2 class="wp-block-heading">Why</h2>
<p class="wp-block-paragraph">The housing market has been gradually slowing down for 20 years. Transaction volumes, times and failure rates are all the worst they’ve been for decades. An excess of sellers, enormous pent-up demand among buyers, but a marketplace holding back both sides, as well as agents. The demand for easier moving is immense and, if allowed, would unlock economic activity that could lift the entire UK economy out of the doldrums.</p>
<h2 class="wp-block-heading">How</h2>
<p class="wp-block-paragraph">The implementation of the 10-step BestAgent process works for everyone, buyers, sellers and agents alike. It delivers sales in under 30 days and successful completions for over 90% of listings.</p>
<p class="wp-block-paragraph">This process is the result of 25 years of refining the best tactics and strategies from agents around the country, into a single process that delivers agents fees, results and leads that seemed impossible before.</p>
<p class="wp-block-paragraph">These are the changes you can expect once you’ve learned the process:</p>
<ol class="wp-block-list"><li><strong>Simplified Appraisal Pitch Prep:</strong> Walk into every appraisal with zero prep. You&#8217;re there to present a process, not pitch a price.</li><li><strong>The Pitch Itself:</strong> No valuation. You&#8217;re interviewing the seller to make sure they won&#8217;t cost you money.</li><li><strong>Low Pressure Signup:</strong> A calm, comfortable close, with terms that are easy for good sellers to agree to, but that will deter time wasters.</li><li><strong>Property Prep and Pre-launch:</strong> The skilled work starts here: advising the client, setting expectations and ensuring they deliver on their part.</li><li><strong>Launch Price Discovery:</strong> The delicate step that stimulates the market you want. Don&#8217;t rush it. Get it right and the rest is easy.</li><li><strong>Applicant Registration Reset:</strong> Back to basics, a relaxed conversation, a pre-qualified bidder and maybe a new client in waiting.</li><li><strong>Viewings:</strong> The lifeblood of all deals. You’ll know within 48hrs from launch that you’ve succeeded in delivering a market.</li><li><strong>Negotiation:</strong> A new offer process you control, without manipulation. Buyers will compete to be chosen as the right buyer.</li><li><strong>Final Offer Selection:</strong> Helping sellers make the best choice for their move, with backups in hand to defend against gazundering.</li><li><strong>Sales Progression:</strong> Protecting the deal from whatever might derail it, so you keep the fee you&#8217;ve earned.</li></ol>
<p class="wp-block-paragraph">The results are proven and undeniable: Faster sales, full market price, low fall through rates and higher fees.</p>
<p class="wp-block-paragraph">Even agents who are already this good should join BestAgent Club as they will easily qualify for the BestAgent Benchmark which will direct seller leads straight to qualifying agents.</p>
<p class="wp-block-paragraph"><strong>Join at <a href="https://bestagent.club">bestagent.club</a></strong></p><p>The post <a href="https://bestagent.co.uk/bestagent-club-the-what-why-and-how/">BestAgent Club: The What, Why and How</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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			</item>
		<item>
		<title>Carringtons: the first results from the BestAgent process</title>
		<link>https://bestagent.co.uk/carringtons-first-results-bestagent-process/</link>
		
		<dc:creator><![CDATA[grokbot-setup]]></dc:creator>
		<pubDate>Mon, 26 Oct 2026 00:19:06 +0000</pubDate>
				<category><![CDATA[interviews]]></category>
		<category><![CDATA[Importance: Normal]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24185</guid>

					<description><![CDATA[<p>Carringtons, an independent estate agency in Kingston, south-west London, became the first agency ever to fully adopt the BestAgent process, and these are their published results set against the UK and local averages.</p>
<p>The post <a href="https://bestagent.co.uk/carringtons-first-results-bestagent-process/">Carringtons: the first results from the BestAgent process</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">In late 2024, Carringtons, an independent estate agency in Kingston, south-west London, was losing listings to bigger firms that won instructions with high valuations and long contracts. The stock it did win was often overpriced, slow to sell and hard to get to exchange.</p>
<p class="wp-block-paragraph">Then Carringtons became the first agency ever to fully adopt the BestAgent process. These are their published results, set against the UK and local averages.</p>
<div class="wp-block-image"><figure class="aligncenter size-large"><a href="https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results.jpg"><img fetchpriority="high" decoding="async" width="715" height="1024" src="https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-715x1024.jpg" alt="Carringtons results compared with UK averages" class="wp-image-24184" srcset="https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-715x1024.jpg 715w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-209x300.jpg 209w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-768x1100.jpg 768w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-1072x1536.jpg 1072w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-700x1003.jpg 700w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results-1100x1576.jpg 1100w, https://bestagent.co.uk/wp-content/uploads/2026/10/carringtons-results.jpg 1290w" sizes="(max-width: 715px) 100vw, 715px" /></a></figure></div>
<ul class="wp-block-list"><li>91% of their launches found a buyer, against 56% across the UK.</li><li>27 days from launch to offer agreed, against a Kingston average of 98.</li><li>A typical sale price 5.95% above launch, while the UK typically sells 3.5% below asking.</li><li>8 offers on a typical home they launch (342 offers across 39 launches).</li><li>1 in 30 agreed sales fell through, and that one was re-sold in a week. Across the UK it&#8217;s nearly 1 in 4.</li></ul>
<p class="wp-block-paragraph">You can see the figures on their own site: <a href="https://www.carringtonsproperty.com/why-choose-us">Why choose Carringtons</a></p>
<h2 class="wp-block-heading">What changed</h2>
<p class="wp-block-paragraph">In a 12-minute interview with Charlie, the Carringtons team explained what the process changed for them.</p>
<p class="wp-block-paragraph"><strong>No valuations, no presentations.</strong> They don&#8217;t give sellers a valuation, and they don&#8217;t take brochures or a pitch deck to appointments. They take sellers through the same process every time, and let the market set the price.</p>
<p class="wp-block-paragraph"><strong>The area they doubted became their best.</strong> They told Charlie there was one patch where it would never work. &#8220;It&#8217;s where it&#8217;s worked the best. That&#8217;s the irony.&#8221; It went from their longest sale times to their shortest.</p>
<p class="wp-block-paragraph"><strong>Fees stopped being a negotiation.</strong> Their fee is now 2%, and they say it hasn&#8217;t been challenged. Results do the persuading.</p>
<p class="wp-block-paragraph"><strong>A different office.</strong> &#8220;There are now 15 to 20 positive things happening to everybody in the office every day.&#8221; Instead of managing a long list of unsold, unhappy sellers, the team can give its full attention to the few that need it.</p>
<p class="wp-block-paragraph">In their words: &#8220;At the moment it is estate agency perfection.&#8221;</p>
<p class="wp-block-paragraph">Watch the full interview: <a href="https://youtu.be/QgjEI19kasE">Carringtons Interview on the BestAgent Process: Estate Agency Perfection</a></p>

<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="rve-embed-responsive rve-embed-responsive-16by9"><iframe title="Carringtons Interview on the BestAgent Process: Estate Agency Perfection." width="1060" height="596" src="https://www.youtube.com/embed/QgjEI19kasE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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<h2 class="wp-block-heading">Learn the process in the BestAgent Club</h2>
<p class="wp-block-paragraph">From now on, the BestAgent process will be taught only through the BestAgent Club. The first live prelaunch call is on Wednesday 28 October at 9.30am, online.</p>
<p class="wp-block-paragraph">Join the waiting list and attend the first live prelaunch club video conference on Wednesday at 9.30am: <a href="https://bestagent.club">bestagent.club</a></p>
<p class="wp-block-paragraph">If you work for an agency rather than own one, join here instead: <a href="https://bestagent.online/club-sign-up/individual">individual membership</a></p>
<p class="wp-block-paragraph">The waiting list is free and doesn&#8217;t commit you to anything. The link to the call comes in your welcome email.</p>
<hr class="wp-block-separator"/>
<p class="wp-block-paragraph"><strong>Prefer to listen?</strong> Play the audio below, or find it in your podcast app.</p>
<p style="display:flex;gap:16px;align-items:center"><a href="https://podcasts.apple.com/gb/podcast/bestagent-estate-agency-podcast/id1673481603" title="Listen on Apple Podcasts" aria-label="Apple Podcasts"><svg width="40" height="40" fill="#9933CC" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Apple Podcasts</title><path d="M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z"/></svg></a><a href="https://open.spotify.com/show/3qa9aa1XdM1obZ79ceajpx" title="Listen on Spotify" aria-label="Spotify"><svg width="40" height="40" fill="#1DB954" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Spotify</title><path d="M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z"/></svg></a></p>
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<details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Read the transcript</summary><p><em>Automatic transcript, so expect a few errors.</em></p><p>But but then it gets even better because we haven&#x27;t lost a pitch. I haven&#x27;t lost a pitch. We have sold every house to market and we haven&#x27;t had any fall-throughs. So it it at the moment it is estate agency perfection. Kingston Vale was the area where myself Alex said there&#x27;s nowhere it works here. That&#x27;s right. It&#x27;s where it&#x27;s worked the best. That&#x27;s the irony. There are now 15 to 20 positive things happening to everybody in the office every day. There&#x27;s no negativity. I don&#x27;t even thought about work after work or a stressful situation. It&#x27;s just all gone. Every single property I&#x27;ve been into, there isn&#x27;t one property that&#x27;s now sitting on the market with one of our investors. I wasn&#x27;t in a position to say anything like that before. So, I&#x27;ve never seen that reaction before. And all of a sudden, somebody&#x27;s face is going, &quot;Well, that would be brilliant. It&#x27;s 2% now.&quot; And and it hasn&#x27;t been challenged,</p><p>but I have seen nothing that shows me or demonstrates that it won&#x27;t work for every single property. In late 2024, Carringtons estate agents in Kingston, Southwest London were fighting a losing battle with big overvaluing firms like Foxtons and Dexters. These corporate agents were claiming market share of listed properties with wildly excessive valuations and locking sellers into long contracts, leaving decent family-run independent agents to fight over the scraps. When they did win these castoffs, these secondhand overpriced listings, they were still reluctantly having to agree to unrealistic prices to get instructed. This led to large amounts of unsold, unsellable stock and a feeble pipeline of deals that were hard to keep together and get over the line to exchange. I was talking to David yesterday.</p><p>He&#x27;s a really good a he&#x27;s trusted and known. He&#x27;s been there 50 years. Everyone knows who he is. Everyone trusts him. But he allows sellers to say this is the price I want. He says to them, well that&#x27;s the price you want. This is the price I think. And someone else will eventually tell us what price they&#x27;ll actually pay. So he manages the expectations but accepts it. But he but but then he says like especially the bigger stuff could</p><p>take a year could take a year of waiting for them to just meet the market. Am I explaining what we&#x27;ve been doing today? Oh, that wouldn&#x27;t work around here. Which is the classic objection I&#x27;ve had from every agent I&#x27;ve ever sold anything to in 25 years. Oh, that wouldn&#x27;t work in this market. One of my favorites was like, oh no, our customers don&#x27;t use emails. But interesting, they had a similar opinion. It was Kingston Vale, wasn&#x27;t it? Kingston Vale was the area where myself, Alex said, there&#x27;s nowhere it works here. That&#x27;s right. It&#x27;s where it&#x27;s worked the best. That&#x27;s the irony because you had this longest sale time of all the areas</p><p>we worked in and it&#x27;s now the shortest sale time which is really interesting. Well, that&#x27;s because I remember you saying that and I remember thinking all right I I&#x27;ll I&#x27;ll believe but but this my confidence in this process is that it is a mechanical process. It&#x27;s not to do with opinions, right? Markets ultimately are mechanical things and where there is a requirement to transact, you can&#x27;t do it outside those mechanics. Yeah. And so, you know, people might not like it. If you want to move, tough Those are the mechanics. Now, can the mechanics be manipulated?</p><p>Yeah. In certain markets, yes, there&#x27;s manipulation. It does happen. People do get manipulated to over offering and overpaying and that can happen. And some agents still think, well, that&#x27;s our job is to manipulate and do whatever we have to do, but but ultimately that leads to higher fall through rates. Yeah. More frustration and overall the result. I do you remember saying to me right at the start that Charlie some of these unsold properties will eventually sell. If we didn&#x27;t have them, you wouldn&#x27;t get that fee. Do you remember saying that to me? Yeah. Yeah. In my head now, my start would be, well, yeah, but what&#x27;s it cost to you to have that many on the market to get that one fee and is it worth it? But it&#x27;s also it&#x27;s it&#x27;s your your strategy at that point is hope, isn&#x27;t it?</p><p>Yeah. Which is the last, you know, hope is what you got left when all all else is. But we were starting with hope. That&#x27;s the irony, right? And so are all agents that are doing it. Yeah. Yeah. All agents that are knowingly have a value and putting on the market are just hoping that some of them are going to drop. Yeah. So, you know, so my point is you&#x27;re off to a bad experience for everyone from the outset. It&#x27;s like it&#x27;s a guarantee of a bad experience. Yeah. And today was a perfect example. I&#x27;ve had to have the worst conversation I&#x27;ve had in 3 months.</p><p>When I say it was the worst, it was nowhere near the level of conversations I had to have. So, this is a there&#x27;s no obvious reason why we haven&#x27;t had the inquiries at all. So, where do we go with that? But that was the conversation I had with the guy today and they were really they were really problematic and they haven&#x27;t lost trust in us because we&#x27;ve been transparent through the whole process. So they continue to if I had overvalued that on day one and now I was having the conversation you&#x27;re on the market with too much money. Um that&#x27;s my fault and the market&#x27;s really bad. But at least now we&#x27;re saying look we follow the process. It didn&#x27;t deliver. I don&#x27;t know exactly why it didn&#x27;t but we&#x27;re going to look at every single reason as to why you haven&#x27;t sold and we&#x27;re going to fix this. And the beauty of this process now is you&#x27;re the only problem I had to fix. So I can spend all of my time fixing it cuz I want to be able to turn around and say I fixed it. If I had 15 of him or her, I&#x27;m like, you haven&#x27;t got the time.</p><p>There are now 15 to 20 positive things happening to everybody in the office every day. The guys registering the phone calls, the applicants, and you just bounce from one positive conversation to another or one positive scenario to another. There&#x27;s no negativity. And that for your bloody mental health is is ridiculous. I&#x27;ve just got a clear mind in the EBS app. It is a totally clear mind when it comes to there&#x27;s no stress. There is. I want want more money. I want to bang more money, right? But that&#x27;s positive stress. That&#x27;s ambitious. Yeah. That&#x27;s not Oh I don&#x27;t even think I thought about work after work or a stressful situation. It&#x27;s just all gone.</p><p>When you said to me there&#x27;s a patch that we cover where this isn&#x27;t going to work. Yeah, that was wrong. Yeah, it was totally wrong. It was Kingston Vale and Alex and I probably both have to eat our words here because it was the area that we were scared about. There&#x27;s no we dominate that area. We&#x27;re going to we&#x27;re going to ruin this and actually it&#x27;s made us the strongest area agent in that area of our country manner. And when you hear me say the phrase I said ear markets are mechanical things. Yeah. It&#x27;s it&#x27;s irrefutable logic. Yeah. Right. It it&#x27;s just if this then that. Yeah.</p><p>So as long as that then this will happen. You could now not 100% of the time there are exceptions but as at today it&#x27;s true to say now that every property you walk to market and sold of this process so far zero fall through. Yeah the stats at the moment every pitch I&#x27;ve been into either hasn&#x27;t instructed me yet but they haven&#x27;t they&#x27;ve either instructed me telling me they&#x27;re going to at some point in the future but I have lost no pitches. That&#x27;s every single property I&#x27;ve been into. There isn&#x27;t one property that&#x27;s now sitting on the market with one of our investors. I&#x27;m sure that&#x27;s going to change.</p><p>Somebody has to. Extraordinary, isn&#x27;t it? Yeah. But would you have believed that if I told you nine months ago this was going to happen? Probably arrogant enough to. No, no, no. But but then it gets even better because we haven&#x27;t lost a pitch. I haven&#x27;t lost a pitch. We have sold every house we take to market and we haven&#x27;t had any fall-throughs, so it it at the moment it is estate agency perfection. It doesn&#x27;t even make we&#x27;re not complacent or becoming more complacent as a result of that. You&#x27;re more desperate to prove that you can keep that run going for long enough. So, our agency and our rules internally and what we&#x27;re doing, we&#x27;re tighter than ever.</p><p>So, we&#x27;re getting better and better at what we do. What was the most uncomfortable part of adopting this process? That initial transition, although mentally for me, I found it better to be easy to walk in and not the valuation process or not give the valuation. I think the fear of losing your existing properties, that&#x27;s hard. And also with total transparency, you&#x27;ve got to be really careful that the relaunch of your existing stock, you&#x27;ve got to get that just right because there&#x27;s no doubt that if you&#x27;ve been doing it this way from the start that you wouldn&#x27;t be in this problem, so therefore, we would have no conversation to have. But if you&#x27;ve got 20 properties and you think 10 of them are the right</p><p>price, well, they&#x27;re going to move quite quickly into being under offer, you would hope. But I guarantee there won&#x27;t be comparisons of what we thought were 10 good properties. And that&#x27;s the other part of the journey. You&#x27;d have said to me six months ago, what&#x27;s price right and what&#x27;s price wrong? I&#x27;d have said to you 10 are good, 10 are bad. Now I tell and say every single thing was bad, but 10 within the realms that we can make work. But again, I was on a pitch earlier and I said, I think industry average time for selling is X. Ours used to be X. And just to let you know, the the last eight months, our average time to under offer is 4 weeks. Um an average time to exchange I think has gone to seven weeks I think it is. So um so we are performing in the you know you&#x27;re sitting in front of people and they said well the last time I went to market it took a year. I said well you get this process right you&#x27;ll be</p><p>exchanging well before Christmas. I wasn&#x27;t in a position to say anything like that before. So I&#x27;ve never seen that reaction before and all of a sudden somebody&#x27;s faces going well that would be brilliant. You&#x27;re now quoting what at least 1.75% plus VAT. It&#x27;s 2% now then our so our fee that we will end up receiving the net fee will be 2% 2% and it was I think 1.11 was the average of you had well and bony started so the yearly job that has not been come through in the in the actual average fee amount compared to beforehand when you got to the discussion of the fee what&#x27;s that discussion like now there isn&#x27;t one I think that&#x27;s the other part of this process it&#x27;s not negotiation I think that&#x27;s the really interesting part. They were haggling on fees the most that sounds too good to be true.</p><p>Yeah. I&#x27;ve always said if you can demonstrate the results, people will not argue on fee and if you can&#x27;t get 2% is because you&#x27;re not worth it. Yeah. When you&#x27;re worth it, you&#x27;ll get it and people won&#x27;t argue. That&#x27;s is that is that true? 100%. I I think there&#x27;s only been one person that said that was a little bit more than I was expecting to pay. They they argued with themselves. It wasn&#x27;t I didn&#x27;t say anything. I just sit there and say that&#x27;s our fee and let&#x27;s go. um and and it hasn&#x27;t been challenged. So agents who are watching this and thinking it sounds great and I believe you. I just don&#x27;t think it&#x27;ll work in my market. What would you say to those guys?</p><p>Uh we are I mean if you look at our market now it&#x27;s worked from flats all the way from houses in excess of I think the most valuable house we&#x27;ve sold in the last six to eight weeks is sorry six or eight months probably 1.65. Yeah. But I have seen nothing that shows me or demonstrates that it won&#x27;t work for every single property. And the area that I thought it was going to be the toughest. It&#x27;s worked the most. It&#x27;s been the most effective process. I sat with somebody today and that house could be worth anything 1.25 to 1.6 1.75. They had no questions about once you&#x27;ve delivered that process. They&#x27;ve got no questions because everything is self weren&#x27;t asking about value. No. You see, because this is the biggest mental block for most agents, isn&#x27;t They do not see how you can win in a structure without discussing value.</p><p>That&#x27;s the biggest mental block. Well, the beauty is when you say I don&#x27;t know. I was telling you I would just be lying to you. That&#x27;s it. You don&#x27;t do much prep before going to to pitch. I I don&#x27;t look at the house because you because you&#x27;re just simply you&#x27;re repeating the same throw system every single time. So there&#x27;s no Oh, I&#x27;ve done all this research and I&#x27;ve got this comparable. There&#x27;s none of that. legal sit in front of me quite a lot to take notes because we don&#x27;t deliver any presentation. This blows agent&#x27;s heads and they just what you want but and the no valuations</p><p>process again just I think again if I I used to think probably 10 years ago I used to take brochures around sold this I&#x27;ve sold that brochures that could have been a year old. Yeah. Do you know what I mean? Like have no real relevance. What do you talk say about your results? Yeah. is just you just verbally recount them. Yeah. And they and they&#x27;re trusting it and and we&#x27;ve got an email that that&#x27;s ready to go if they say, &quot;Can you just give me an idea or can you can you list your last transactions and and what&#x27;s happened?&quot; We got an email that can demonstrate it.</p></details><p>The post <a href="https://bestagent.co.uk/carringtons-first-results-bestagent-process/">Carringtons: the first results from the BestAgent process</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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		<title>Investor Update &#038; Last Call for Friends &#038; Family Investors</title>
		<link>https://bestagent.co.uk/investor-update-last-call-friends-family-investors/</link>
		
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		<pubDate>Sat, 24 Oct 2026 16:36:38 +0000</pubDate>
				<category><![CDATA[Diary]]></category>
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		<guid isPermaLink="false">https://bestagent.co.uk/?p=24183</guid>

					<description><![CDATA[<p>Charlie gives BestAgent's friends and family investors a short update and a last call to join the round before it closes, with an investor video call with Alex Groundwater on Thursday 29 October at 8pm.</p>
<p>The post <a href="https://bestagent.co.uk/investor-update-last-call-friends-family-investors/">Investor Update &#038; Last Call for Friends &#038; Family Investors</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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<div class="rve-embed-responsive rve-embed-responsive-16by9"><iframe title="Investor Update &amp; Last Call for Friends &amp; Family investors!" width="1060" height="596" src="https://www.youtube.com/embed/rFKIxiqUepE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
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<p class="wp-block-paragraph">In this short livestream Charlie gives an update to BestAgent&#8217;s existing friends and family investors, and a last call for anyone who still wants to join the round before it closes.<br>Full details, including how to request the financials, the term sheet and an invite to the investor video call with Alex Groundwater on Thursday 29 October at 8pm, are at <a href="https://bestagent.co.uk/what-is-bestagent">bestagent.co.uk/what-is-bestagent</a>.</p>
<p class="wp-block-paragraph"><strong>Prefer to listen?</strong> Play the audio below, or find it in your podcast app.</p>
<p style="display:flex;gap:16px;align-items:center"><a href="https://podcasts.apple.com/gb/podcast/bestagent-estate-agency-podcast/id1673481603" title="Listen on Apple Podcasts" aria-label="Apple Podcasts"><svg width="40" height="40" fill="#9933CC" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Apple Podcasts</title><path d="M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z"/></svg></a><a href="https://open.spotify.com/show/3qa9aa1XdM1obZ79ceajpx" title="Listen on Spotify" aria-label="Spotify"><svg width="40" height="40" fill="#1DB954" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Spotify</title><path d="M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z"/></svg></a></p>
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<p class="wp-block-paragraph"><a href="https://bestagent.co.uk/how-bestagent-updates-work/">Click here</a> to read an explanation of how these updates work</p>
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<details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Read the transcript</summary><p><em>Automatic transcript, so expect a few errors.</em></p><p>I spend all week live streaming to tens of thousands of strangers with no issue, But talking to you guys is terrifying. Okay. I&#x27;m trying to hit many birds with one stone here. First and foremost, this is a quick update for the existing friends and family investors into BestAgent. It is also a last call to those of you who were wavering, hadn&#x27;t made up your mind, or maybe didn&#x27;t know about it. It&#x27;s Saturday, October 24, and this round closes hard on the November 1, which is next Sunday.</p><p>Alright? And the purpose of this is just to make sure nobody could turn around to me and say, but, Charlie, you never told me about this. A lot of you seeing this might&#8230; This might be the first you&#x27;ve heard about BestAgent and what&#x27;s been going on. We have a dozen, 15 investors so far in the friends and family round who are all on track if things go to plan to make about 10 times their money back over the next ten years. This is because it&#x27;s the friends and family rate, the mates rates, who&#x27;ve already put their money in.</p><p>And in this video, I wanna give you the basic background and what you can do if you want to find out more about it. And including, by the way, existing investors who&#x27;ve already put money in, you might, after you&#x27;ve heard this update, actually wanna top up while it&#8230; While the going is still good at this rate. Because on the November 1, the cost of revenue share chips effectively doubles. Now I&#x27;m not gonna get into the forecasts, and numbers on this video. I&#x27;m leaving that for Alex Groundwater, my fellow old Brambletye compadre from the eighties, and also advisory board, member of BestAgent, who&#x27;s gonna do a live investor video call at 08:00 [8pm] on October 29, which is next Thursday.</p><p>For anyone who wants to&#8230; Who who wants to hear who wants to hear him talk about the numbers, he will be running through the forecasts and the investment chip, how they work, and the payout on those. Anyone who wants to find out more about this, just look at this link. It&#x27;s linked in the description below this video as well. It&#x27;s bestagent.co.uk/what-is-bestagent. And on that page, if you wanna find out more, there&#x27;s a box so you can put your email address in.</p><p>And provided you are a known email address, someone in my contacts, you&#x27;ll get an automatic reply with a copy of the financials, your own copy of the spreadsheet so you can go and vary the assumptions and tweak it and see just how insanely high the margins are in a tech based marketplace business, hence the very large payouts. It&#x27;s also got&#8230; We&#x27;ll have attached to it a copy of the term sheet of the friends and family investment round, and it will have a diary invite to the investor video call with Alex Groundwater on Thursday. Alright? So, literally, go to that link. If you want to find out more, wanna see the the projections for yourself, see the term sheet, and get the invite link to the video call, just put your email address in the in the field on that page, hit send, check your inbox.</p><p>Provided we know who you are, you&#x27;ll get a reply. And if you don&#x27;t or if you&#x27;re emailing from an email address that I don&#x27;t recognize, it&#x27;s just gonna ask you to to explain, double check who you are, and flag it so I can check. Because we don&#x27;t want there are plenty of people that we don&#x27;t want looking at this stuff. That&#x27;s what I&#x27;ve already found out. I&#x27;m not gonna spend a lot on this video. The the updates, if you&#x27;re an existing investor, go to that link right there.</p><p>And at the top of the page, you will see the key updates of what we&#x27;ve achieved in the last six months. And we are on track, slightly ahead of track, in fact, on most fronts. The major, major piece of news, which nobody saw coming was that thanks to the most recent AI harnesses, It&#x27;s completely eliminated our need for the next major funding round, and it&#x27;s accelerated our product development and our customer service ramp up. It is mind blowing. It is mind blowing. Six months ago, I didn&#x27;t know it&#x27;d be possible.</p><p>We&#x27;re using GrokBot. We&#x27;ve got 22 different roles covered by it. It&#x27;s worth about £750,000 a year already what we&#x27;re doing, and we&#x27;re only gonna be growing that. It&#x27;s mind blowing what that&#x27;s done, and it&#x27;s really speeding things up for us, which is great. Roughly speaking, for those of you who don&#x27;t like to click on and read about it, the friends and family investment round is minimum £5k, maximum £25k in multiples of the cool part about it is unlike most startups, no dilution, exit anytime, and it&#x27;s got an actual cash payout because you&#x27;re not buying equity, you are buying revenue share. So it&#x27;s a share&#8230;</p><p>It&#x27;s a payout, which is a share of top line revenues, not profits. I haven&#x27;t got to worry about operating costs, that kind of stuff. That&#x27;s all I really need to say at this point. For the&#8230; I mean, this is going up because at the ripe old age now, I&#x27;m in my mid fifties. I&#x27;ve got a burgeoning family just growing all over the world, people everywhere.</p><p>I&#x27;ve got friends scattered to the four corners of the globe. I&#x27;ve got decades worth of business associates mostly in the UK, but some of you are also now abroad. And clients, former clients, all that kind of stuff. So I just wanted to make sure no one who consider themselves friends or family was left out of this invitation. And as a very wise person once told me, Mr Andrew Tillard himself, who is a member of the advisory board as well, never refuse an offer before it&#x27;s made. And so, for those of you who just don&#x27;t want to do this, that&#x27;s cool.</p><p>But just make sure you&#x27;ve checked out what you&#x27;re turning down before you turn it down or dismiss it. Okay? Please just make sure you&#x27;ve you&#x27;ve checked it out because it it is a bit remarkable. Is it out of the blue? Yes. Because I haven&#x27;t talked about it much.</p><p>But I spent ten years building a housing transaction marketplace for the UK. It&#x27;s got nine partner businesses involved including two government agencies, HM Land Registry and Ordnance Survey. And if it goes to plan, we&#x27;re projecting 9 figure revenues, which will still be less than Rightmove and Zoopla even though we&#x27;ll be snapping at their heels, with&#8230; But with with higher margins than both of them. Alright. I think I&#x27;m gonna leave it there.</p><p>So click that link in the description below or go to bestagent.co.uk/what-is-bestagent. To all of those of you who I said, hey. I&#x27;ll give you a call, talk you through it. I&#x27;m really sorry. It&#8230; I have never been more overwhelmed in my life, but for good reasons.</p><p>Lots of love and luck to everyone who hasn&#x27;t seen friends or family for a long time. Hope you&#x27;re well. Say hi anyway if you saw this, even if it&#x27;s no chance, Charlie, but just hi anyway. That&#x27;d love&#8230; Be lovely to hear from everybody. And, yeah, the last thing worth mentioning for those of you that wonder what I&#x27;m talking about, among the investors we&#x27;ve already got in BestAgent are chief executive of very large estate agents in the UK, Verona Frankish from Yopa, Daniel Daggers, who is the ex-Knight Frank, founder of DDRE Global and the presenter of the Netflix show Buying London, and probably the single best estate agent in the whole of the UK by any metric you want to measure.</p><p>The inimitable Rory Sutherland. Yes. He of Ogilvy and Mather fame is the vice chairman of Ogilvy for twenty years. He&#x27;s now the president emeritus, I think, of Ogilvy, is on the advisory board and has invested in BestAgent. And I will never forget his line the first time we spoke about this just over a year ago. If you get this right, you could add one or 2% to UK GDP.</p><p>He was the first person to understand the scale of this, mission and vision. And and plenty of others. We&#x27;ve got, media journalists. We&#x27;ve got financial journalists. We&#x27;ve got tech CEOs who&#x27;ve invested. Hi.</p><p>You know who you are, guys. So it&#x27;s a great crowd. It&#x27;s a really impressive crowd. Look. Take a look at the advisory board, and, I hope to hear from you. Thanks, guys.</p><p>Bye bye. Lots of love.</p></details><p>The post <a href="https://bestagent.co.uk/investor-update-last-call-friends-family-investors/">Investor Update &#038; Last Call for Friends &#038; Family Investors</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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			</item>
		<item>
		<title>Advisory board update: the PHP2Shell vulnerabilities (22 Oct 2026)</title>
		<link>https://bestagent.co.uk/advisory-board-update-php2shell-vulnerabilities-oct-2026/</link>
		
		<dc:creator><![CDATA[grokbot-setup]]></dc:creator>
		<pubDate>Thu, 22 Oct 2026 10:56:13 +0000</pubDate>
				<category><![CDATA[Diary]]></category>
		<category><![CDATA[Importance: Normal]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24173</guid>

					<description><![CDATA[<p>Two critical PHP flaws known as PHP2Shell were patched on 21 October. BestAgent is not affected: our platform doesn't use PHP, and WP Engine has patched our WordPress sites.</p>
<p>The post <a href="https://bestagent.co.uk/advisory-board-update-php2shell-vulnerabilities-oct-2026/">Advisory board update: the PHP2Shell vulnerabilities (22 Oct 2026)</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On 21 October, PHP released emergency fixes for two critical flaws in PHP itself, known as &#8220;PHP2Shell&#8221; (CVE-2026-109618 and CVE-2026-109619). PHP is the programming language behind WordPress and roughly 70% of websites. The flaws let an attacker take over a server, or read passwords and keys from its memory, without logging in. Attacks had started before the fix was released.</p>
<p class="wp-block-paragraph">BestAgent is not affected.</p>
<ul class="wp-block-list"><li><strong>Our platform:</strong> BestAgent&#8217;s application doesn&#8217;t use PHP, so the flaws don&#8217;t apply to it.</li><li><strong>Our WordPress sites:</strong> bestagent.co.uk, bestagent.club and mhwc.co.uk are hosted on WP Engine. WP Engine patched PHP across its whole platform and marked the incident resolved at 2:19am UK time on 22 October, with no action needed from customers (WP Engine status page: <a href="https://wpenginestatus.com/incidents/969801">https://wpenginestatus.com/incidents/969801</a>).</li></ul>
<hr class="wp-block-separator"/>
<h2>How the BestAgent Diary works</h2>
<h3 class="wp-block-heading">Designed by Charlie, run by bots</h3>
<p class="wp-block-paragraph">Charlie designed this system, but BestAgent&#8217;s bot team built it and runs it. This post was written by BestAgent Boss Bot on Charlie&#8217;s instruction, and Boss Bot works with a team of 18 other bots that exist only for BestAgent.</p>
<h3 class="wp-block-heading">Ask anything</h3>
<p class="wp-block-paragraph">BestAgent Boss Bot knows everything about BestAgent and can answer your questions on any part of it, subject to confidentiality restrictions of course. Try it out by replying to the email or text with a question, even just for fun. You can also write to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text 07576 577234.</p>
<h3 class="wp-block-heading">An addition, not a replacement</h3>
<p class="wp-block-paragraph">This doesn&#8217;t replace talking to Charlie. It&#8217;s there so that everyone is up to date before you speak or meet.</p>
<h3 class="wp-block-heading">Seven groups, only relevant updates</h3>
<p class="wp-block-paragraph">There are seven groups of people involved with BestAgent. Each update goes only to the groups it&#8217;s relevant to, to keep messages to a minimum. Everything is always here on the blog for anyone who wants to read more.</p>
<h3 class="wp-block-heading">Nothing sensitive</h3>
<p class="wp-block-paragraph">Sensitive or private information is never shared this way.</p>
<h3 class="wp-block-heading">A shared purpose</h3>
<p class="wp-block-paragraph">The aim is a shared sense of purpose for everyone working on BestAgent, which is improving social mobility through a better housing market.</p>
<h3 class="wp-block-heading">Talking to Charlie</h3>
<p class="wp-block-paragraph">To talk to Charlie directly, use the contact details you already have for him. If he&#8217;s slow to reply, email your question to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text it to 07576 577234 instead. You&#8217;ll get a faster answer, or it&#8217;ll move your question up his queue. Only questions from known people will be acknowledged or answered. If you have additional email addresses you&#8217;d like to use, let us know by replying from the address these updates come to, telling us the extra address you want registered (for example a personal email rather than a work one).</p><p>The post <a href="https://bestagent.co.uk/advisory-board-update-php2shell-vulnerabilities-oct-2026/">Advisory board update: the PHP2Shell vulnerabilities (22 Oct 2026)</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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			</item>
		<item>
		<title>BestAgent named Most Innovative Housing Transaction Marketplace &#038; PropTech Platform &#8211; UK 2026</title>
		<link>https://bestagent.co.uk/bestagent-most-innovative-housing-transaction-marketplace-proptech-platform-uk-2026/</link>
		
		<dc:creator><![CDATA[grokbot-setup]]></dc:creator>
		<pubDate>Wed, 21 Oct 2026 14:53:36 +0000</pubDate>
				<category><![CDATA[Diary]]></category>
		<category><![CDATA[Importance: Normal]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24172</guid>

					<description><![CDATA[<p>BestAgent has been named winner of Most Innovative Housing Transaction Marketplace &#038; PropTech Platform - UK 2026 in the Real Estate Insider Awards Directory.</p>
<p>The post <a href="https://bestagent.co.uk/bestagent-most-innovative-housing-transaction-marketplace-proptech-platform-uk-2026/">BestAgent named Most Innovative Housing Transaction Marketplace &#038; PropTech Platform &#8211; UK 2026</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Good to get some early recognition</p>
<p class="wp-block-paragraph"><a href="https://www.realestate-insider.com/award-winner-2026/bestagent-zpt5xh">https://www.realestate-insider.com/award-winner-2026/bestagent-zpt5xh</a></p>
<p class="wp-block-paragraph">BestAgent is listed as the winner of Most Innovative Housing Transaction Marketplace &amp; PropTech Platform &#8211; UK 2026 in the Real Estate Insider Awards Directory. The award listing describes BestAgent as a housing marketplace built around successfully completed home moves, where sellers invite local agents to pitch through its Find Your Agent service and agents cannot pay for preferential positioning.</p>
<hr class="wp-block-separator"/>
<h2>How the BestAgent Diary works</h2>
<h3 class="wp-block-heading">Designed by Charlie, run by bots</h3>
<p class="wp-block-paragraph">Charlie designed this system, but BestAgent&#8217;s bot team built it and runs it. This post was written by BestAgent Boss Bot on Charlie&#8217;s instruction, and Boss Bot works with a team of 18 other bots that exist only for BestAgent.</p>
<h3 class="wp-block-heading">Ask anything</h3>
<p class="wp-block-paragraph">BestAgent Boss Bot knows everything about BestAgent and can answer your questions on any part of it, subject to confidentiality restrictions of course. Try it out by replying to the email or text with a question, even just for fun. You can also write to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text 07576 577234.</p>
<h3 class="wp-block-heading">An addition, not a replacement</h3>
<p class="wp-block-paragraph">This doesn&#8217;t replace talking to Charlie. It&#8217;s there so that everyone is up to date before you speak or meet.</p>
<h3 class="wp-block-heading">Seven groups, only relevant updates</h3>
<p class="wp-block-paragraph">There are seven groups of people involved with BestAgent. Each update goes only to the groups it&#8217;s relevant to, to keep messages to a minimum. Everything is always here on the blog for anyone who wants to read more.</p>
<h3 class="wp-block-heading">Nothing sensitive</h3>
<p class="wp-block-paragraph">Sensitive or private information is never shared this way.</p>
<h3 class="wp-block-heading">A shared purpose</h3>
<p class="wp-block-paragraph">The aim is a shared sense of purpose for everyone working on BestAgent, which is improving social mobility through a better housing market.</p>
<h3 class="wp-block-heading">Talking to Charlie</h3>
<p class="wp-block-paragraph">To talk to Charlie directly, use the contact details you already have for him. If he&#8217;s slow to reply, email your question to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text it to 07576 577234 instead. You&#8217;ll get a faster answer, or it&#8217;ll move your question up his queue. Only questions from known people will be acknowledged or answered. If you have additional email addresses you&#8217;d like to use, let us know by replying from the address these updates come to, telling us the extra address you want registered (for example a personal email rather than a work one).</p><p>The post <a href="https://bestagent.co.uk/bestagent-most-innovative-housing-transaction-marketplace-proptech-platform-uk-2026/">BestAgent named Most Innovative Housing Transaction Marketplace &#038; PropTech Platform &#8211; UK 2026</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Facts and Figures and People. The first public BestAgent Update.</title>
		<link>https://bestagent.co.uk/facts-and-figures-and-people-the-first-public-bestagent-update/</link>
		
		<dc:creator><![CDATA[grokbot-setup]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 20:54:53 +0000</pubDate>
				<category><![CDATA[Diary]]></category>
		<category><![CDATA[Estate agents]]></category>
		<category><![CDATA[Home movers]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Platform partners]]></category>
		<category><![CDATA[Importance: Normal]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24160</guid>

					<description><![CDATA[<p>How many people do you think are involved with BestAgent? Charlie shares the facts, figures and people behind BestAgent in the first public BestAgent Diary update.</p>
<p>The post <a href="https://bestagent.co.uk/facts-and-figures-and-people-the-first-public-bestagent-update/">Facts and Figures and People. The first public BestAgent Update.</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-embed is-type-video is-provider-youtube"><div class="wp-block-embed__wrapper">
<div class="rve-embed-responsive rve-embed-responsive-16by9"><iframe loading="lazy" title="Facts and Figures About BestAgent: An Update" width="1060" height="596" src="https://www.youtube.com/embed/vGkOGsU1dhE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
</div></figure>

<p class="wp-block-paragraph"><strong>Prefer to listen?</strong> Play the audio below, or find it in your podcast app.</p>
<p style="display:flex;gap:16px;align-items:center"><a href="https://podcasts.apple.com/gb/podcast/bestagent-estate-agency-podcast/id1673481603" title="Listen on Apple Podcasts" aria-label="Apple Podcasts"><svg width="40" height="40" fill="#9933CC" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Apple Podcasts</title><path d="M5.34 0A5.328 5.328 0 000 5.34v13.32A5.328 5.328 0 005.34 24h13.32A5.328 5.328 0 0024 18.66V5.34A5.328 5.328 0 0018.66 0zm6.525 2.568c2.336 0 4.448.902 6.056 2.587 1.224 1.272 1.912 2.619 2.264 4.392.12.59.12 2.2.007 2.864a8.506 8.506 0 01-3.24 5.296c-.608.46-2.096 1.261-2.336 1.261-.088 0-.096-.091-.056-.46.072-.592.144-.715.48-.856.536-.224 1.448-.874 2.008-1.435a7.644 7.644 0 002.008-3.536c.208-.824.184-2.656-.048-3.504-.728-2.696-2.928-4.792-5.624-5.352-.784-.16-2.208-.16-3 0-2.728.56-4.984 2.76-5.672 5.528-.184.752-.184 2.584 0 3.336.456 1.832 1.64 3.512 3.192 4.512.304.2.672.408.824.472.336.144.408.264.472.856.04.36.03.464-.056.464-.056 0-.464-.176-.896-.384l-.04-.03c-2.472-1.216-4.056-3.274-4.632-6.012-.144-.706-.168-2.392-.03-3.04.36-1.74 1.048-3.1 2.192-4.304 1.648-1.737 3.768-2.656 6.128-2.656zm.134 2.81c.409.004.803.04 1.106.106 2.784.62 4.76 3.408 4.376 6.174-.152 1.114-.536 2.03-1.216 2.88-.336.43-1.152 1.15-1.296 1.15-.023 0-.048-.272-.048-.603v-.605l.416-.496c1.568-1.878 1.456-4.502-.256-6.224-.664-.67-1.432-1.064-2.424-1.246-.64-.118-.776-.118-1.448-.008-1.02.167-1.81.562-2.512 1.256-1.72 1.704-1.832 4.342-.264 6.222l.413.496v.608c0 .336-.027.608-.06.608-.03 0-.264-.16-.512-.36l-.034-.011c-.832-.664-1.568-1.842-1.872-2.997-.184-.698-.184-2.024.008-2.72.504-1.878 1.888-3.335 3.808-4.019.41-.145 1.133-.22 1.814-.211zm-.13 2.99c.31 0 .62.06.844.178.488.253.888.745 1.04 1.259.464 1.578-1.208 2.96-2.72 2.254h-.015c-.712-.331-1.096-.956-1.104-1.77 0-.733.408-1.371 1.112-1.745.224-.117.534-.176.844-.176zm-.011 4.728c.988-.004 1.706.349 1.97.97.198.464.124 1.932-.218 4.302-.232 1.656-.36 2.074-.68 2.356-.44.39-1.064.498-1.656.288h-.003c-.716-.257-.87-.605-1.164-2.644-.341-2.37-.416-3.838-.218-4.302.262-.616.974-.966 1.97-.97z"/></svg></a><a href="https://open.spotify.com/show/3qa9aa1XdM1obZ79ceajpx" title="Listen on Spotify" aria-label="Spotify"><svg width="40" height="40" fill="#1DB954" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Spotify</title><path d="M12 0C5.4 0 0 5.4 0 12s5.4 12 12 12 12-5.4 12-12S18.66 0 12 0zm5.521 17.34c-.24.359-.66.48-1.021.24-2.82-1.74-6.36-2.101-10.561-1.141-.418.122-.779-.179-.899-.539-.12-.421.18-.78.54-.9 4.56-1.021 8.52-.6 11.64 1.32.42.18.479.659.301 1.02zm1.44-3.3c-.301.42-.841.6-1.262.3-3.239-1.98-8.159-2.58-11.939-1.38-.479.12-1.02-.12-1.14-.6-.12-.48.12-1.021.6-1.141C9.6 9.9 15 10.561 18.72 12.84c.361.181.54.78.241 1.2zm.12-3.36C15.24 8.4 8.82 8.16 5.16 9.301c-.6.179-1.2-.181-1.38-.721-.18-.601.18-1.2.72-1.381 4.26-1.26 11.28-1.02 15.721 1.621.539.3.719 1.02.419 1.56-.299.421-1.02.599-1.559.3z"/></svg></a></p>
<div id="buzzsprout-player-19963803"></div><script src="https://www.buzzsprout.com/2138718/episodes/19963803-facts-and-figures-and-people-the-first-public-bestagent-update.js?container_id=buzzsprout-player-19963803&#038;player=small" type="text/javascript" charset="utf-8"></script>

<p>This is the first update in a new way of keeping everyone involved with BestAgent informed, and I hope it&#8217;ll work better than what we&#8217;ve done so far. In this livestream Charlie runs through where BestAgent stands today, with the facts and figures.</p>
<hr class="wp-block-separator"/>
<h2>How the BestAgent Diary works</h2>
<h3 class="wp-block-heading">Designed by Charlie, run by bots</h3>
<p class="wp-block-paragraph">Charlie designed this system, but BestAgent&#8217;s bot team built it and runs it. This post was written by BestAgent Boss Bot on Charlie&#8217;s instruction, and Boss Bot works with a team of 18 other bots that exist only for BestAgent.</p>
<h3 class="wp-block-heading">Ask anything</h3>
<p class="wp-block-paragraph">BestAgent Boss Bot knows everything about BestAgent and can answer your questions on any part of it, subject to confidentiality restrictions of course. Try it out by replying to the email or text with a question, even just for fun. You can also write to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text 07576 577234.</p>
<h3 class="wp-block-heading">An addition, not a replacement</h3>
<p class="wp-block-paragraph">This doesn&#8217;t replace talking to Charlie. It&#8217;s there so that everyone is up to date before you speak or meet.</p>
<h3 class="wp-block-heading">Seven groups, only relevant updates</h3>
<p class="wp-block-paragraph">There are seven groups of people involved with BestAgent. Each update goes only to the groups it&#8217;s relevant to, to keep messages to a minimum. Everything is always here on the blog for anyone who wants to read more.</p>
<h3 class="wp-block-heading">Nothing sensitive</h3>
<p class="wp-block-paragraph">Sensitive or private information is never shared this way.</p>
<h3 class="wp-block-heading">A shared purpose</h3>
<p class="wp-block-paragraph">The aim is a shared sense of purpose for everyone working on BestAgent, which is improving social mobility through a better housing market.</p>
<h3 class="wp-block-heading">Talking to Charlie</h3>
<p class="wp-block-paragraph">To talk to Charlie directly, use the contact details you already have for him. If he&#8217;s slow to reply, email your question to <a href="mailto:updates@bestagent.co.uk">updates@bestagent.co.uk</a> or text it to 07576 577234 instead. You&#8217;ll get a faster answer, or it&#8217;ll move your question up his queue. Only questions from known people will be acknowledged or answered. If you have additional email addresses you&#8217;d like to use, let us know by replying from the address these updates come to, telling us the extra address you want registered (for example a personal email rather than a work one).</p>
<hr class="wp-block-separator"/>
<details class="wp-block-details is-layout-flow wp-block-details-is-layout-flow"><summary>Read the transcript</summary><p><em>Automatic transcript, so expect a few errors.</em></p><p>Good evening, everybody. This is an unusual one this evening. I&#x27;m trying to kill several different birds with one stone. And if you&#x27;re watching this because you&#x27;ve received a notification, an email, or an SMS message, this is my attempt to try and update all the people I need to update about best agent, the housing transaction marketplace, which exists to fix the housing market&#x27;s function by halving transaction times and halving full throughs to improve liquidity and ultimately make it easier for everyone to move home. In this video, which also forms the first update of its kind that I&#x27;m gonna be publishing on the best agent blog site, I wanna give everyone involved, and if you&#x27;ve received this notification, you are involved, an overview of the scale of best agent as is today. I&#x27;ve never done this before at all, privately or publicly, but the time has come to do this.</p><p>And part of the reason for that is because of the level of interest we&#x27;re getting from the best agent club before we&#x27;ve even announced it. Anyway&#8230; And to all home movers watching this as well, thank you. You guys are a crucial part of this entire thing because a marketplace without people in it isn&#x27;t a marketplace. And Best Agent is a marketplace of estate agents, of movers, and of moving service providers like conveyancers and surveyors and mortgage brokers who we have selected because we vouch for them. And so that you know if you choose one of them that you&#x27;re safe, you&#x27;re not gonna get ripped off, and you are gonna get a high level of service.</p><p>Not perfection. Mistakes always get made. But a high level of service, and we vouch for them. And so the&#8230; Let me just, first of all, run through the seven groups of people involved in best agents, and it&#x27;s one way or another, who need to be up to date. Okay?</p><p>So the seven groups of people are the advisory board of eight people, the executive team involved both full time and part time in the actual production and construction of best agent, its product and its and its brand, The platform partners, so the service providers I just referred to, there are nine organizations including two government organizations in that group of nine with 20 people directly involved with us in helping bring this marketplace to life. Group number four, the estate agents. In particular, the members and the founder members of the best agent club who are going to be the beating heart of the change everybody wants to see brought to the home moving industry. Really, without you guys, nothing works. The fifth group, home movers. And I&#x27;m gonna run into some of the numbers we&#x27;ve already got in terms of home moving in a minute on best agent.</p><p>But the home movers, you are the guys best agent is ultimately here for. Okay? The north star for best agent is faster transaction times and completed transactions because that&#x27;s the ending that benefits movers and agents alike. I&#x27;ll come on to that in a minute. Number six, I have no less than 40 journalists or broadcasters or producers of some kind or another who have somehow or other found their way into my contacts in the last few years on the back of the Moving in with Charlie, social media, who have asked or one way or other are relevant to keep updated here. And number seven, last but certainly not least, the 15 or so investors who this year have put their money into best agent to help make it happen.</p><p>15 and counting. And to all of you potential investors who&#x27;ve contacted me and expressed interest, and I&#x27;ve said, yeah. Yeah. I&#x27;ll be in touch. Thank you for your patience. There are a lot of you.</p><p>I&#x27;ll come onto more of that in a minute. Now this is a public update, so I&#x27;m not gonna be revealing any sensitive private information. But this is information that I think is relevant to everyone that&#x27;s involved, and everyone&#x27;s got an interest in this. So roughly speaking, I am directly interacting with about 50 people, or roles at at this point in time. Some of those&#8230; Most of those are human.</p><p>Some of them are not. Some of them are agentic, large language model, dedicated bots with names and roles who have&#8230; The addition of which has wildly accelerated everything to the point that I have been unable to keep up. And I know there were so many of you watching that I am overdue to talk with you. Because not including agents and movers, I have over 50 people I have to deal with directly before I get into club members, the most important agents of them all. And home movers, the people without whom the marketplace wouldn&#x27;t wouldn&#x27;t be a thing.</p><p>So first of all, thank you to all of you. Now of everyone on that list, it is in fact the platform partners who I&#x27;m probably most behind in updating. Thank you for your patience, your support so far, your public support of Best Agent, and standby. Lots more information coming soon. A lot needs to happen with the platform partners to get our product offerings, our package product offerings over the line for movers. So we&#x27;re talking about buyers pack, sellers pack, and the combination of the two in a way that&#x27;s never been offered to consumers before.</p><p>So that&#x27;s the people. Right? We got. And for those of you who don&#x27;t know, on the advisory board, we have eight people. Of particular note, are Daniel Daggas, famous in the estate agency and on Netflix for his show, Buying London, who is one of, if not the best estate agent I&#x27;ve ever met in my life, as in knows the absolute nitty gritty crux of it and his his track record proves it. Verona Frankish, who&#x27;s the chief executive of one of the largest estate agency brands in The UK and one of the most impressive and remarkable people I&#x27;ve encountered in the industry in the last thirty years.</p><p>Simon David, who is the founder of one of our platform partners, the convincing firm Thomas Legal, who is, I think, unique in his experience and passion to drive change in this industry, having come from an estate agency and financial services background and then becoming&#8230; Going into law and becoming very successful, law firm and leading the most award winning conveyancing firm in the country, who I am very, very proud to be partnering with. And we also have something of a global business celebrity, Rory Sutherland, on our advisory board as well. More about him later. But if you are an estate agent who&#x27;s on the waiting list for the club, founder members are gonna get invited to a live in person talk with Sutherland on December 17 in London. To be confirmed, details to follow.</p><p>And if you are in a station watching this and wondering what this&#8230; What that&#x27;s about, go and check out best agent club, best agent dot club. Look it up. You&#x27;ll find it. So that advisory board and, you know, there are Alex Graham Water, Housing Stig is on there, Joe Henry, Andrew Chillard, Nick Armstrong. We&#x27;ve got two lawyers on there, a retired law firm partner and a current law firm, boss.</p><p>It is a seriously heavy hitting advisory board. And that is, I think, appropriate for the scale of the mission. And they bring gravitas and credibility to this mission, and I&#x27;m grateful to all of them. Thank you very much. And even you guys, I&#x27;m behind to catch up with all of you, so thank you for your patience. I&#8230;</p><p>I&#x27;m not gonna go into the name by name in in the exec team here. The 13 full time and part time people involved that I deal with on almost a daily basis. In the creation, the construction, and the development of the best agent platform, Some of you are, I mean, you&#x27;re you&#x27;re all in one way or another pretty remarkable, but some of you are genuinely extraordinary. Absolutely extraordinary in in your achievements and accomplishments of best agent, and I am proud to work with you. And your patience and dedication and commitment have blown me up&#8230; Away.</p><p>And I think it&#x27;s all coming together now in a nice way. On the platform partners, there&#x27;s a&#8230; I can spend a lot more time on this, and I will with you guys, but for everyone else who understands, to have nine organizations, including two government organizations whose products is technically connected to best agent and who are delivering extraordinarily, advanced or superior user experience for movers in certain ways that doesn&#x27;t exist on other sites. Thank you especially to you guys as well. There&#x27;s no commercial upside for you guys. You&#x27;re just doing this because you actually wanna make&#8230;</p><p>See improvements. And for all of the stick that government department gets, government departments get, you guys divert&#8230; The land registry and ordinance survey deserves special mention for helping best agents deliver something that movers have wanted for a long time and been unable to get anywhere else. So thank you for that. Agents. You guys are above all else, whether you like it or not, and for better or worse, the most critical part of this because you are the only party to transactions who are at the center of a transaction.</p><p>You are the bridge between the buyer and the seller. You are the point of contact between the two different law firms and mortgage brokers and surveyors and everyone else involved. And as such, the choice of agent, as I&#x27;ve always said, is more important than anything else for a seller. And agents should be chosen by movers as though their future depends on it because it literally does. And for twenty five years, I have watched agents who are so good, so much better than the average than than the run of the mill agents. I&#x27;ve watched you guys working thanklessly and tirelessly to to to deliver levels of service and results to your customers that the industry is not famous for, and you don&#x27;t get the recognition you deserve.</p><p>And that&#x27;s a problem for movers because it means you&#x27;re not easy enough for them to find. And that is the problem we&#x27;re going to solve with BestAgent. We&#x27;re going to make sure&#8230; It&#x27;s gonna take a little little time to get there, but it&#x27;s gonna make sure that sellers who want to know rather than roll the dice and hope they&#x27;ve chosen the right agent, who want to know they&#x27;ve chosen an agent that&#x27;s not gonna let them down, will be able to find you on best agent. No other site has ever delivered that. And a lot of the philosophy behind the way we&#x27;ve constructed this, the rules, for example, like no agent can purchase an advantage.</p><p>It can only be earned. And the best agent benchmark, which is a score that applies equally to all agents of any size in any part of the country, it is an absolutely uniform metric, will be based purely on the results you deliver. And if you reach the best agent benchmark, members of the moving public will be able to identify you because you have earned it, not paid for it. And for those of you joining the best agent club, you are gonna have a a&#8230; An early mover advantage on this that I think will bring you an advantage for many years to come. So thank you to those of you already on the club waiting list.</p><p>Extra special thanks to those of you who&#x27;ve already paid to become founder members when we haven&#x27;t even publicly announced the club yet. I&#x27;m looking forward to what we&#x27;re gonna achieve together because you guys&#8230; I mean this. I will say it again and again. The members of the best agent club are going to be the people leading the change at street level in the housing market. Best agent itself is just going to be a catalyst for those agents to deliver what their moving customers actually need and want in a way that moves the needle in the housing market enough that we&#x27;ll be able to prove this this is the way it should be done.</p><p>And once we&#8230; Once that happens, there&#x27;ll be a tipping point, and there won&#x27;t be any other way. And Bestedge will become the industry standard way of moving house. Number five, home movers. So we have currently&#8230; And, again, we haven&#x27;t done any major publicity or push for this whatsoever.</p><p>We have about 4,000 registered movers on the best agent site already. And somewhere between five and ten times that more people viewing it without registering, which is pretty normal. There are a 100,000 subscribers or followers to the Moving Home with Charlie channel where we talk about moving home, and I just share my experience and knowledge of that to help movers find better agents and move house more easily. And that relationship between best agent and moving home with Charlie is what I&#x27;m hoping is gonna help bring people with a better attitude to moving to the site so that people come better prepared, understand the process better, and and get better outcomes for themselves. Saving time, saving money, getting better outcomes. So to all the home movers watching this, who&#x27;ve been following me for years, thank you as well.</p><p>And to all of you who have been on Best Agent and who have been trying to use it and using it and testing it and finding it not working here and not working there and giving us feedback, that help has been immeasurably valuable to us. So thank you. And please keep doing that. Every single day, we get feedback via the site where people&#8230; Where you report an issue or a problem or you make suggestions, and they are gold dust. And I&#x27;m really grateful to you for those.</p><p>So thank you, movers. And if you are registered on Best Agent as a mover, you will start&#8230; You&#x27;ll be the first people to get updates about new features and functions. And first time mentioning it publicly, we are going to have games and giveaways for movers in conjunction with our platform partners that they&#x27;re gonna make Best Agent one of the most fun places to move house as well. And the games and the giveaways will all be around things that will help with your home move, and I&#x27;m looking forward to that. We&#x27;re going to make it fun.</p><p>I&#x27;ve always had moving in a movie before. We can do that. The media. If you are a member of the media watching this, whether you are, national media, whether you&#x27;re a trade media, whether you&#x27;re independent media, because of the 40 of you I&#x27;ve got on this list, and there&#x27;s actually another list about 200, but the 40 I&#x27;ve had direct personal contact with, that covers all of you. Thank you as well for the mentions and the coverage that you&#x27;ve given to best agent at Moving Over Jolly. And I&#x27;m looking forward to when we&#x27;re gonna be able to furnish you guys with housing market data that&#x27;s never been seen before, that&#x27;s going to be brilliant for your readers and hopefully help us move the needle as well.</p><p>Yeah. And then number seven of the group, chip holders. Now some of you who got an e&#8230; Had an email to say watch this video might be wondering why you got it. And some of you will be on the chip holders list that don&#x27;t even know you&#x27;re gonna be chip holders yet for reasons that will become clear when I when I get round to actually talking to you about it. Yeah.</p><p>It&#x27;s&#8230; Right now, it is a wild ride from the moment I&#8230; It&#x27;s incredibly unhealthy and totally unsustainable for me. We&#x27;ve got about seven or eight or nine revenue streams and a bit like a big radial engine on an old airplane with nine cylinders around the side. You know, about five or six of them are now starting to fire. In the last week, two more revenue streams have come online.</p><p>Very small amounts, but it&#x27;s testing the system, testing the payments methods, testing the accounting, and making sure it&#x27;s thorough before we open the floodgates and let more movers in and let more agents in. It&#x27;s it&#x27;s very, very nice, and that&#x27;s ticking over nicely, and it&#x27;s it&#x27;s going to, it&#x27;s gonna be so exciting what we&#x27;re gonna be able to do with the revenues as they start to build up. But for those of you with chips, and, of course, if you&#x27;ve already invested in chips, you&#x27;ll know this. But for those of you who are also&#8230; Have chips as part of your commercial relationship with us or remuneration package with us, all the chips are directly linked to best agents revenues. So as the revenues grow, so do your chip payouts grow over the time.</p><p>That&#x27;s just the people. That&#x27;s just the seven groups of people. You know, we start to include all the agents and movers. We&#x27;re talking about 25 to 30,000 people that we are in direct contact with already. I know that up until now, it&#x27;s kind of looked like&#8230; Is it is it just Charlie doing it?</p><p>Is he on his own? Is it anyone else? And it does feel like that sometimes. But, no, there is a a a a a burgeoning team, of outstanding people that I&#x27;m, yeah, just tickled pink to be working with all of you, every single last one of you. So thank you. But the platform itself, I&#x27;m going to I am going to quickly share with you, a very brief overview.</p><p>Because some of you, this will be your first ever update of this kind, and I&#x27;m trying to give you an overview of best agent. I know I&#x27;ve been going for twenty minutes already. I&#x27;m gonna cup&#8230; Couple more minutes on this. So this is a&#8230; I just need to share this page with you to give you a feel.</p><p>One second. Apologies. Just wanna give you a bit of a feel of the of the actual tech itself, the platform system overview. This is gonna take me less than two minutes. Right? So this is our system overview of the actual technical product itself.</p><p>So we&#x27;ve got 43 independent applications running altogether of which make best agent. Right? This is not a simple single product platform. This is a marketplace with multiple user groups and multiple different functions for each user group, and that&#x27;s why you&#x27;ve got all these different microservices. This is a serverless environment for those of you who understand that. Those are our eight different product areas.</p><p>These are eight different applications or areas of the system, and we have our sort of key metrics down here. Actually, that&#x27;s out of date. That&#x27;s better. Yeah. I could&#8230; Some of those numbers are&#8230;</p><p>I did&#8230; I hadn&#x27;t reloaded that page for a while. Yeah. So, these are registered movers, property owners, agents, applicants. 1,100,000 properties in the system right now, 943,000 sales, 166,000 rentals, 6,300,000 property history changes, 34,000,000 known locations. There&#x27;s a dwellings.</p><p>And down to the technical metrics, a quarter of a million lines of code of the best agent application, it is a big beast. One and a half million log lines, 38 serverless services. And I I happen to know that in our storage, in file storage, I I had an update today from one of our our developers. We have over&#8230; I think it&#x27;s 208,000,000 files. 26 terabytes.</p><p>It&#x27;s a beast. It&#x27;s huge. And these are the live system logs. This is just showing us what&#x27;s happening on the site right now. You know, it&#x27;s it&#x27;s it&#x27;s alive. It&#x27;s breathing.</p><p>It&#x27;s only just ticking over at the moment. And then there&#x27;s a bit of information about how some of the, some of the data we have in there, move as owner&#x27;s agents, applicants, properties. But that&#8230; That&#x27;s it. That&#x27;s just that&#x27;s a bit of an overview. Any of you who are involved can actually get a link to this page if you want it.</p><p>So guys, apologies to the movers of you who just thought we&#x27;re hoping for a moving show. This is a moving show in a way because this is the platform that&#x27;s going to make moving home safer and easier for everyone than it&#x27;s ever been before. That&#x27;s gonna be the end of the update itself. I&#x27;m now gonna look in the live chat to see who we&#x27;ve got. Got any questions about this. I&#x27;ll be taking questions on best agents itself first.</p><p>Yes. Mike Dennig and Stig is involved in this venture. Zobe Williams, no. We don&#x27;t&#8230; At the moment, we don&#x27;t currently list houses that are sold to this contract. However, we do have them in the system.</p><p>We&#x27;re trying to declutter the site with just available stuff, but we are going to make it so you can actually access those if you want to as well. I know that I&#x27;m the only ugly mug that publicly fronts this all the time, and it feels like it&#x27;s just me, but there is a remarkable collection of people behind this. Absolutely remarkable. All seven of those groups, advisory board, the exec team, especially, the platform partners, all of you, Thomas Legal, Sweeney Miller, Novello, Third Fork Property, such as Direct, Hudson Rose, Otter Property, Land Registry Ordinance Survey. The agents who are engaging with us already and those who are going to, especially members of the club, the home movies who are engaging with it, the media that are supporting it, and the journalists in particular, thank you, and the chip holders, the investors. Past, present, and future.</p><p>It&#x27;s been fantastic to this point. And if we have any questions on this, I&#x27;ll take them now. If we don&#x27;t, I&#x27;m gonna wrap this up because this video is going to be on a page on Best Agent, which is gonna form a diary where I update people who are involved in Best Agent. And it&#x27;s gonna be separated up by the seven different groups of people. Some updates will be for everybody, some will be just for certain parts, but it&#x27;ll be&#8230; This is how it&#x27;s gonna make it easier for me to keep you up to date if you are involved with Best Agent, whatever way you&#x27;re involved.</p><p>Excuse me. And if you&#x27;re an agent watching this now, the first thing I&#x27;d ask you to do is in the description below, follow us on whatever social media platform you you want to follow Best Agent. That&#x27;s where we communicate with agents. Set up your back office account and join at bestagent.club. Alright, guys. Apologies to those of you who are movers wanting a a normal moving slide stream this evening, but, needs must.</p><p>I had to update everyone. I will see you all on the next one. Thank you very much indeed. Normal service resumes with FIFAC Friday on Friday. Thanks, guys. Bye bye.</p></details>
<p>The post <a href="https://bestagent.co.uk/facts-and-figures-and-people-the-first-public-bestagent-update/">Facts and Figures and People. The first public BestAgent Update.</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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		<title>AI won’t replace estate agents. It will kill the bad tech that buried good agents and bring in a new golden era.</title>
		<link>https://bestagent.co.uk/ai-wont-replace-estate-agents-bad-proptech/</link>
		
		<dc:creator><![CDATA[Charlie Lamdin]]></dc:creator>
		<pubDate>Mon, 14 Sep 2026 00:01:34 +0000</pubDate>
				<category><![CDATA[BestAgent]]></category>
		<category><![CDATA[Proptech]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24153</guid>

					<description><![CDATA[<p>There&#8217;s good news ahead. AI is making decades of poor ‘PropTech’ redundant and allowing agents to restore the high service, human-contact methods that work better, while curbing the admin burden. Moving home in the 1990s typically took 8-12 weeks. In...</p>
<p>The post <a href="https://bestagent.co.uk/ai-wont-replace-estate-agents-bad-proptech/">AI won’t replace estate agents. It will kill the bad tech that buried good agents and bring in a new golden era.</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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<p>There&#8217;s good news ahead. AI is making decades of poor ‘PropTech’ redundant and allowing agents to restore the high service, human-contact methods that work better, while curbing the admin burden.</p>
<p>Moving home in the 1990s typically took 8-12 weeks. In 2026 it’s typically taking over 6 months. Terrible technology has been part of the problem. AI will finally end that, by freeing agents from the scourge of gimmicky proptech solutions still in search of a problem.</p>
<h2>How good agency got smothered</h2>
<p>Good estate agency never went away. It just got smothered by waves of bad estate agency and bad tech. Good agents, the ones who used to thrive on personal recommendations, became gradually harder for sellers to identify. The arrival of the internet enabled already-unscrupulous agents to take their manipulation to cyberspace and corner the market of online leads, even though their performance had never warranted the market share of listings they became able to secure.</p>
<p>The poster child for this bad practice was Foxtons, a business that never even tried to sell more than 1 in 4 of its clients’ homes. It was the first to effectively use technology to create a false impression of it’s prowess and grow like a weed becoming London’s largest agent by 2007 when its founder Jon Hunt sold it for £390m, just before the market crashed in 2008.</p>
<p>That old, pre-sale version of Foxtons explicitly trained its staff to use any number necessary to win instructions to sell homes, in order to boast the biggest inventory and attract heavy buyer traffic. It was devastatingly effective. It unfairly took much market share from good agents, more deserving of the business, as sellers were dazzled by Foxtons hollow promises of wild prices.</p>
<p>As a commentator on Bloomberg TV once noted “Foxtons is more of a sales organisation than an estate agent.” and they were.</p>
<p>They spawned numerous copycats, most notably Dexters, whose MD said to my face “We’re just going to copy Foxtons” and did, to equally devastating effect. Unlike Foxtons, Dexters also went on a buying spree to grow their business, buying up as many smaller independent estate agencies as possible and gutting them of their personality and quality of service.</p>
<p>I know this because many of my former clients sold their businesses to Dexters saying “They’ve become too hard to compete with so I may as well just take the money.”</p>
<p>Every time this happened, a good estate agent who used to win business on the back of reputation alone, disappeared for good.</p>
<p>Bad agents watched Foxtons and Dexters and also started to copy them, using endless new ‘lead-gen proptech’ products to emulate them in any way they could. The public had no chance of being able to identify good agents from bad any longer.</p>
<p>Genuinely outstanding agency owners I have known for decades started saying to me “No matter how good our results and how happy our clients are, we just don’t get the inbound enquiries from personal recommendations like we used to. It’s become too hard.”</p>
<p>I lost count of the number of events I went to where agents were publicly begging the PropTech sector to stop inventing solutions for problems that didn’t exist.</p>
<p>The technology bar was so low when I entered the industry in 1998 that a 26 year old with no software or estate agency experience was able to devise and build a software product that was immediately taken up by a prominent London agent owned by the Countrywide group, then the largest estate agency in the country. Then Dexters signed up, and Douglas &amp; Gordon, Chestertons and countless smaller agents started using it. We even got estate agents in Australia using it.</p>
<p>The estate agency world is blighted by a non-stop barrage of young entrepreneurs who all think that estate agents make lots of money, are very inefficient and all their problems can be solved with one ‘revolutionary’ piece of software. I know, because initially I was one of them, but they continue to this day. Inevitably some were relatively successful, but despite this wave of tech, property transactions started getting slower, and fall through rates started to increase.</p>
<p>At the other end of the scale, large estate agencies were spending large sums on staggeringly outdated, server-based database products that didn’t connect up branches. On more than one occasion I personally witnessed IT managers from famous national brands openly admit to me that they would never allow their companies to take on web-based software because it would put many of them out of jobs. These short sighted IT managers badly damaged their employers businesses, in some cases fatally.</p>
<p>So, by the late noughties when the rest of the world was surging ahead with exciting tech, estate agency was falling behind on the one hand, and being further nobbled by the adoption of sparkly new gimmicks that not only didn’t integrate with their existing systems, but also created distractions for staff who had to log in to ever more dashboards to access the gimmicks. Transaction times continued to get even slower.</p>
<h2>Rock bottom</h2>
<p>So to summarise, we have moved from a low-tech, high service, high fee ~10 week exchange scenario in the 1990s to a high tech, low fee, low service, low success shitstorm in 2026, helped in no small way by the PurpleBricks fiasco which used some basic tech to pretend estate agents were no longer needed.</p>
<p>On top of this absolute mess, lenders, portals, brokers and house builders have all been talking house prices up so hard that we have reach a point where asking prices and sold prices are roughly 17% adrift, causing transaction volumes to grind lower and lower.</p>
<p>Agents have become so consumed with competing for stock and driving up ‘additional income streams’ that many have lost sight of the real job. That’s an opportunity for genuinely good agents.</p>
<p>We are at, if not close to, rock bottom in terms of estate agency housing market function. But the turning point is now. The only way is up, and AI is the catalyst that’s going to allow good agents to fight back, along with our help.</p>
<h2>The turning point</h2>
<p>As I proved in 2025 with the Carringtons estate agency, it’s entirely possible to reliably sell homes with multiple offers in under 28 days and complete on over 95% of them. Their fees doubled because sellers were willing to pay a proper fee for a reliable satisfactory outcome. Their average transaction time shortened by 3 months and to this day they are often reaching exchange in just 45-60 days after sale agreed.</p>
<p>To achieve this they did three things:</p>
<p>1. They eliminated all distractions, especially all ‘proptech’ gimmicks<br />
2. They followed the 10-step BestAgent ‘No Valuations’ process I taught them.<br />
3. They used AI to get rid of their old tech, cut costs, and gain total control of their operating</p>
<p>In a nutshell, they wiped out all their old tech, resumed an old fashioned high service, high human contact approach to their customers, and used AI for where they needed tech.</p>
<p>Since they did this, AI tools have become much easier to use and I see more agents doing the same. Large estate agencies will not be able to use AI as a wholesale replacement for their systems, so they will try and bolt it on to old systems which won’t work well or improve anything. In fact it will only further detach agents from customers.</p>
<p>At BestAgent we are going to be recommending this approach to any and all good agents who like the sound of simplifying their business, reducing their tech dependency, returning a personal-service approach to their clients and shortening deal times along the way.</p>
<p>AI will be the weapon that, used well by good agents, will return them to their rightful place at the top of the pile, where they’ll be easier for the public to find. There’s a reason the internet didn’t wipe estate agents out. It’s a much-needed, intensely personal service at a crucial life moment. The challenges have little to do with property and everything to do with human behaviour.</p>
<p>Good agents will thrive and prosper as they deserve to again, and the age of AI will expose the sharks and corner-cutters trying to make a quick buck. The market may be tough, but there’s a golden era of new estate agency dead ahead.</p>
<p>by Charlie Lamdin, BestAgent Founder &#8211; September 2026</p>
<p><img loading="lazy" decoding="async" class="size-medium wp-image-23470" src="https://bestagent.co.uk/wp-content/uploads/2022/03/Charlie-Headshot@2x-300x300.png" alt="Charlie Lamdin" width="300" height="300" /></p>
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<p>The post <a href="https://bestagent.co.uk/ai-wont-replace-estate-agents-bad-proptech/">AI won’t replace estate agents. It will kill the bad tech that buried good agents and bring in a new golden era.</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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		<title>Property leaders join Rory Sutherland in backing BestAgent founder Charlie Lamdin’s mission to fix Britain’s broken home-moving process</title>
		<link>https://bestagent.co.uk/property-leaders-back-bestagent-founder-charlie-lamdin/</link>
		
		<dc:creator><![CDATA[Sophie Smith]]></dc:creator>
		<pubDate>Mon, 24 Aug 2026 15:50:15 +0000</pubDate>
				<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Releases]]></category>
		<guid isPermaLink="false">https://bestagent.co.uk/?p=24140</guid>

					<description><![CDATA[<p>Verona Frankish, Simon David and Daniel Daggers appointed to BestAgent’s advisory board alongside advertising heavyweight Rory Sutherland 25 August 2026: Some of the property industry’s best-known names have joined BestAgent founder Charlie Lamdin and advertising heavyweight Rory Sutherland, to support...</p>
<p>The post <a href="https://bestagent.co.uk/property-leaders-back-bestagent-founder-charlie-lamdin/">Property leaders join Rory Sutherland in backing BestAgent founder Charlie Lamdin’s mission to fix Britain’s broken home-moving process</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Verona Frankish, Simon David and Daniel Daggers appointed to BestAgent’s advisory board alongside advertising heavyweight Rory Sutherland</h2>
<p><strong>25 August 2026:</strong> Some of the property industry’s best-known names have joined <a href="https://bestagent.co.uk/">BestAgent</a> founder Charlie Lamdin and advertising heavyweight Rory Sutherland, to support his mission to shake up Britain’s notoriously frustrating home-moving process, with the bold ambition of halving transaction times and dramatically reducing fall-through rates.</p>
<p>Verona Frankish, CEO of Yopa (former Senior Managing Director of Purplebricks); Simon David, Group CEO, Thomas Legal &amp; Equilaw; and Daniel Daggers, founder of DDRE Global and star of Netflix’s “Buying London”; have joined BestAgent’s advisory board, bringing expertise spanning estate agency and property technology.</p>
<p>They join Rory Sutherland, Vice Chairman of Ogilvy &amp; Mather UK for 20 years, now President Emeritus Ogilvy Consulting, who is supporting BestAgent as both an adviser and investor, alongside Alex Groundwater, Former Programme Director for FT, Sony, Cisco and The Crown Estate; Jo Henry, Property Acquisition and Operations Specialist at Jess Simpson Property Search and Stoneacre Advisors; Andrew Tillard, Founder of Animos LLP; and Nick Armstrong, Retired Partner at Charles Russell Speechly.</p>
<p>The group will advise BestAgent as it seeks to challenge some of the behavioural problems that make buying and selling a home unnecessarily slow, stressful and likely to fail, starting with one of the most important decisions a seller makes: which estate agent to trust with their move.</p>
<h2>The housing market isn’t working</h2>
<p>The scale of the home-moving problem is significant. The Government’s own <a href="https://www.gov.uk/government/consultations/home-buying-and-selling-reform/home-buying-and-selling-reform#our-current-home-buying-and-selling-system-is-not-working">June 2026 Home Buying and Selling Reform Roadmap</a> shows that once an offer has been accepted, the average home purchase takes around 120 days to complete &#8211; 60% longer than in 2007 &#8211; while around one in three transactions fail, costing buyers and sellers approximately £400 million every year in wasted costs.</p>
<p>Lamdin has identified the problem as the way housing market incentives have evolved and the adverse behaviours they reward. Agents are incentivised to win listings, property portals generate revenue from advertising and leads, and the numerous professionals involved in a transaction are largely focused on their individual part of the process. BestAgent will shift the focus towards greater transparency and the outcome everyone ultimately wants &#8211; a successfully completed move. Its goal is to halve transaction times and fall-through rates, making home moves faster, more reliable and less costly for buyers and sellers.</p>
<h2>Putting the seller back in control</h2>
<p>That starts at the very beginning of the process with <a href="https://findyouragent.bestagent.property/">Find Your Agent</a>, which is designed to change the way sellers choose an estate agent.</p>
<p>Rather than relying on a traditional valuation appointment or simply choosing the most prominent local estate agent brand, sellers can use Find Your Agent to invite local agents to pitch for their instruction, watch short pitch videos and choose the individuals they feel more comfortable inviting to their home to discuss the sale. Agents cannot pay for preferential positioning, and only the agent ultimately chosen by the seller pays.</p>
<p>The aim is to shift the basis on which agents compete for business away from advertising spend and the highest suggested asking price, towards the quality of the agent, their approach and their ability to successfully get someone moved.</p>
<p>BestAgent says the model is designed to benefit good estate agents as well as consumers, giving strong independent agents the opportunity to compete alongside larger corporate businesses and creating the conditions for agents who deliver better outcomes to be better rewarded.</p>
<p>All agents, especially those focused on delivering a high-integrity service, are invited to activate their <a href="https://bestagent.online/regLead">free BestAgent BackOffice account</a> at <a href="https://www.BestAgent.co.uk">BestAgent.co.uk</a>, so they do not miss out on Find Your Agent seller leads.</p>
<h2>BestAgent already providing a working solution</h2>
<p>The approach underpinning BestAgent’s model has already been put into practice at family-run Kingston estate agency Carringtons. Since adopting the new approach in February 2025, Carringtons has seen its average fee increase by more than 50%, while average time on market has fallen from more than 100 days to 28 days and time to exchange has dropped from 115 days to under 70 days.</p>
<p>Its fall-through rate remains close to zero for all new instructions taken on under the approach, while its appraisal-to-instruction rate has risen to more than 90% among clients it accepts, with the agency rejecting sellers with unrealistic expectations.</p>
<p>Charlie Lamdin, founder of BestAgent, said:</p>
<blockquote><p>“Britain isn’t short of property websites or estate agents. What we’re short of is completed moves. One in three agreed sales falls through and those that survive take months to complete. A huge part of the problem is that the system rewards people for winning listings, generating leads and processing their individual part of the transaction, rather than getting somebody successfully moved.</p>
<p>“One of the most important decisions a seller makes is choosing their estate agent, so that’s where we start. Find Your Agent lets sellers hear directly from local agents and choose the person they trust to get them moved. Agents can’t buy their way to the top and only the agent who wins the instruction pays.</p>
<p>“We’re not trying to replace good estate agents, quite the opposite. We want to make the good ones easier to find and create a marketplace where delivering a better result is rewarded.</p>
<p>“Verona, Simon, Daniel and Rory all bring very different perspectives to that challenge. They understand the industry, business, technology and, crucially, how people make decisions. Having that breadth of experience around the table will be invaluable as we build something designed to fundamentally change the experience for movers and agents for the better.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="wp-image-23470 size-thumbnail alignnone" src="https://bestagent.co.uk/wp-content/uploads/2022/03/Charlie-Headshot@2x-150x150.png" alt="Charlie Lamdin" width="150" height="150" /></p>
<p>Rory Sutherland, Vice Chairman of Ogilvy &amp; Mather UK for 20 years, now President Emeritus Ogilvy Consulting, and adviser and investor in BestAgent, said:</p>
<blockquote><p>“The housing market doesn’t just have an economics problem, it has an incentives and behaviour problem. If you reward agents for winning listings, you shouldn’t be surprised when the system becomes very good at winning listings. That isn’t necessarily the same thing as getting people moved.</p>
<p>“What interests me about BestAgent is that it changes the incentives. Instead of asking who can promise the most attractive number or spend the most to get in front of a seller, Find Your Agent gives people a different way to choose the person they trust with their move.</p>
<p>“Often you don’t need to replace the people in a market to change its behaviour; you need to change the scoreboard. That’s what I think is particularly interesting about what Charlie is building.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-24034" style="border-radius: 200px;" src="https://bestagent.co.uk/wp-content/uploads/2026/01/Rory-Sutherland-150x150.jpg" alt="" width="150" height="150" srcset="https://bestagent.co.uk/wp-content/uploads/2026/01/Rory-Sutherland-150x150.jpg 150w, https://bestagent.co.uk/wp-content/uploads/2026/01/Rory-Sutherland-300x300.jpg 300w, https://bestagent.co.uk/wp-content/uploads/2026/01/Rory-Sutherland.jpg 424w" sizes="auto, (max-width: 150px) 100vw, 150px" /></p>
<p>Verona Frankish, CEO of Yopa and BestAgent adviser, said:</p>
<blockquote><p>“Choosing an estate agent is one of the most important decisions a seller makes, but consumers don’t always have the information they need to understand who is genuinely best placed to get them moved.</p>
<p>“There is a huge amount of expertise and commitment among great agents. Creating a fairer way for those agents to demonstrate their value, while giving sellers more confidence in who they choose, has the potential to improve the experience on both sides.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-24036 size-thumbnail" style="border-radius: 200px;"  src="https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-150x150.jpeg" alt="" width="150" height="150" srcset="https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-150x150.jpeg 150w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-300x300.jpeg 300w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-768x768.jpeg 768w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-550x550.jpeg 550w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-500x500.jpeg 500w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish-700x700.jpeg 700w, https://bestagent.co.uk/wp-content/uploads/2026/01/Verona-Frankish.jpeg 800w" sizes="auto, (max-width: 150px) 100vw, 150px" /></p>
<p>Simon David, Group CEO, Thomas Legal &amp; Equilaw and BestAgent adviser, said:</p>
<blockquote><p>“There is no good reason a well-prepared home move should take months to complete. When the seller, buyer, agent, solicitor and everyone else involved is ready and working towards the same outcome, transactions can move remarkably quickly.</p>
<p>“The opportunity with BestAgent is to start creating those conditions from day one, beginning with choosing the right agent and getting everyone properly prepared. If we can do that consistently, there is a real opportunity to reduce both transaction times and the number of sales that fall apart.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-24035" style="border-radius: 200px;"  src="https://bestagent.co.uk/wp-content/uploads/2026/01/Simon-David-1-150x150.png" alt="" width="150" height="150" srcset="https://bestagent.co.uk/wp-content/uploads/2026/01/Simon-David-1-150x150.png 150w, https://bestagent.co.uk/wp-content/uploads/2026/01/Simon-David-1-300x300.png 300w, https://bestagent.co.uk/wp-content/uploads/2026/01/Simon-David-1.png 500w" sizes="auto, (max-width: 150px) 100vw, 150px" /></p>
<p>Daniel Daggers, founder of DDRE Global and BestAgent adviser, said:</p>
<blockquote><p>“The best estate agents don’t simply list properties. They understand people, create markets around homes, and manage complex transactions all the way through to completion.</p>
<p>“BestAgent gives individual agents an opportunity to demonstrate that value directly to sellers. It’s less about which company has the biggest presence or marketing budget and more about who the seller believes is the right person to deliver their move. That’s a shift I think the industry should welcome.”</p></blockquote>
<p><img loading="lazy" decoding="async" class="alignnone size-thumbnail wp-image-24028" style="border-radius: 200px;"  src="https://bestagent.co.uk/wp-content/uploads/2026/01/Daniel-Daggers-150x150.jpg" alt="" width="150" height="150" srcset="https://bestagent.co.uk/wp-content/uploads/2026/01/Daniel-Daggers-150x150.jpg 150w, https://bestagent.co.uk/wp-content/uploads/2026/01/Daniel-Daggers-300x300.jpg 300w, https://bestagent.co.uk/wp-content/uploads/2026/01/Daniel-Daggers.jpg 349w" sizes="auto, (max-width: 150px) 100vw, 150px" /></p>
<p>The advisory board will work with Lamdin as BestAgent develops its marketplace and builds partnerships across the property industry.</p>
<p>For more information, visit: <a href="https://bestagent.co.uk/">BestAgent.co.uk</a></p>
<hr />
<h2>About BestAgent</h2>
<p>BestAgent is a new kind of housing marketplace built around one outcome: successfully completed home moves.</p>
<p>Rather than replacing estate agents, BestAgent is designed to make good agents easier to find and give them a fairer opportunity to win business. Through its Find Your Agent service, sellers can invite local agents to pitch for their instruction, review their pitches and choose the individual they want to work with. Agents cannot pay for preferential positioning and only the agent chosen by the seller pays.</p>
<p>BestAgent’s wider marketplace is designed to bring movers, estate agents and the other professionals involved in a transaction into one environment, encouraging better preparation, greater transparency and collaboration from the beginning of a move.</p>
<p>Founded by property industry entrepreneur Charlie Lamdin, BestAgent’s ambition is to make moving home faster, safer and more likely to successfully complete.</p>
<p>The post <a href="https://bestagent.co.uk/property-leaders-back-bestagent-founder-charlie-lamdin/">Property leaders join Rory Sutherland in backing BestAgent founder Charlie Lamdin’s mission to fix Britain’s broken home-moving process</a> appeared first on <a href="https://bestagent.co.uk">BestAgent</a>.</p>
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