With a week to go, 81 attendees from independent estate agencies have so far registered for BestAgent’s “No Valuations” event.

The London 6th Nov event, sponsored by award-winning conveyancers Thomas Legal, is fully booked, with just one space left for Manchester on Tues 4th, and 3 spaces left in Bristol on Wed 5th. (If you’d like to grab one of the last places, please email events@bestagent.co.uk).

Founder Charlie Lamdin will be talking through the results already achieved by the BestAgent process, which centres around the mantra “Talk Process, Not Prices” and starts with vendor advice meetings where “No Valuations” are given, and instruction rates have increased as a result.

The strategy, first adopted by Carringtons estate agents in Kingston, has succeeded in completely side-stepping the overvaluing plague that’s slowing down transactions.

Deal times halved, fees up 50%

As a consequence, transaction times have halved, fall throughs have been all but eliminated (still zero fall throughs at the time of writing, since adopting this process in February 2025), fees are up 50% and the sign up ratio on pitch is over 90%, with little or no pushback on higher fees.

Commenting on the selection of agents who have registered, Charlie said “There are some very good independent, owner-managed agents around the country, who aren’t getting the instructions or the fees they deserve, almost entirely because of the widespread practice of wild overvaluing by desperate agents.”

As has been shown with Carringtons, the BestAgent process completely sidesteps that problem.

With the same number of new leads, but with higher instruction rates, larger fees, and better sales rates, the results are transformational not only for Carringtons, but for their staff and clients too.

“It’s made our job fun”

“My favourite unexpected outcome of working with Carringtons has been how they say that this process has removed virtually all the usual stress they endured, and it’s made their job fun. The feeling of knowing that all their sellers are genuinely happy and have enormous respect for what this agent has achieved is the icing on the cake.” Charlie added.

BestAgent will now be expanding the project with agents in other areas, on a one-off basis, to prove that the approach works in any market, and that good agents no longer need to overvalue to win business.

Agents, not conveyancers, are at the centre of all transactions

“Estate agents are at the epicentre of all parties to every transaction. As such, they are the only industry in a position to fix the housing market congestion, more than conveyancers, government or lenders. The key to returning transaction times to the sensible 10-week time frames of the 90s is to help the public find more agents who understand how to deliver these results.” said Charlie.

“That’s why the website is called ‘BestAgent’. We want to put the idea into the public’s head that their choice of agent is pivotal to their move.”

Email events@bestagent.co.uk to reserve one of the last places if you’re an independent agent owner-manager

The post 81 Agents registered for “No Valuations” events on 4, 5, 6 November. appeared first on BestAgent.

4, 5, 6 Nov: BestAgent Process Onboarding Day – How BestAgent’s ‘No Valuations’ process transformed every aspect of sales in under a year.

What it is: A free, confidential 10am-2pm in-person, invite-only event for owner-managed independent agents from England or Wales.

Manchester Tue 4 Nov

Bristol Wed 5 Nov

London Thu 6 Nov

Charlie Lamdin will show how Carringtons (Kingston) have transformed their results in under a year, and are on target to multiply their turnover several times within 2 years, by adopting the BestAgent ‘No Valuation’ process taught by Charlie himself.

Gleaned from 25 years of observing the practices of hundreds of top agents around the country, The ‘No Valuations’ process results in much shorter transactions at higher fees, and almost zero fall-throughs.

Overvaluing is widely recognised as a destructive industry habit, clogging the market with unsaleable properties, reducing transaction volumes and threatening estate agency businesses. This is particularly worrying as we face falls in activity due to budget uncertainty and economic decline.

Learn how Carringtons uses this process to consistently create a market of competing buyers for every property they launch, ensuring a choice of buyers, fast deal times and so far, zero fall-throughs.

Andrew Hill of Carringtons will share their experience of adopting the ‘No Valuation’ process, and how it’s changed every aspect of their business. They’ll also be taking questions about how they implemented the changes, and the lessons along the way.

Sales times halved, fees up 50%, almost no fall-throughs

Carringtons’ Key achievements since Feb 2025:

1. Average fee up by over 50%, continues to rise.
2. Time on market down from 100+ days to 28.
3. Time to exchange down from 115 days to under 70 days
4. Fall-through rate currently remains at zero for all new instructions taken on under the new approach.
5. Appraisal to instruction rate is now over 90% (for accepted clients, rejecting unrealistic sellers)

Starting in December 2025, BestAgent is launching a one-time, 2-year programme for a limited number of suitable candidate businesses who wish to escape the overvaluing problem and achieve their full potential.

The purpose of the programme is to show that Carringtons’ success is not a one-off, and that this process works in any market, any location, and at any mainstream market price level. Therefore it is in BestAgents’ own interests that every agent who joins the course succeeds in at least doubling their turnover, but ideally hitting the 4x target at the end of the 2 year programme.

The biggest surprise

A spokesperson for Carringtons said “Until we began this process, the big overvaluing corporates were making things impossible and killing our pipeline, and the local market. Six months in and we’re selling everything faster at higher fees. Once you get used to the differences, you realise the strategy of transparency really appeals to sellers and buyers alike, and the markets natural forces take over and people can move. The biggest and most welcome surprise is the number of new business opportunities falling into our lap on the back of this process.”

Charlie Lamdin said “This process came from working with hundreds of different agents over 25 years, and combining the best ideas from all of them into one strategy. Good agents who deliver great results, deserve to make a great living, and you can’t do that unless you’re charging at least 2%. Sellers will pay that, provided they’re sure you’ll deliver. It’s a win, win, win.”

On a podcast interview with Matt Giggs, Christopher Watkin said (of the process): “This particular agent is one that’s known by me, and I know the people there. I’ve looked at their stats using Twenty EA, and what Charlie’s saying is true.” Matt Giggs replied “So it’s verified?”. Chris replied, “It is.”

Christopher Watkins also said, in a comment on a post on LinkedIn: “when I look at it, there is something that needs to be looked at in the technique Charlie talks about. If you are open minded, have a listen. Go in with open eyes and an open mind, and make your own decision on it.”

Who should apply: Owners of above-average quality, independent estate agencies anywhere in England and Wales, where overvaluing is affecting your business and your local market.

How to get your invite:

Email events@bestagent.co.uk today with basic details of your estate agency (name, location, website) and which location you’d like to attend (Manchester 4 Nov, Bristol 5 Nov, London 6 Nov). Please comment on how overvaluing is currently affecting your market or business. If less than half of your stock is under offer, you’re a good candidate.

You will get a response confirming your invitation, with full details of the location and agenda for the day.

If places are oversubscribed, they will be allocated to qualifying agents on a first-registered basis.

Note: This event focuses on helping established independent agencies; future sessions may include startups and self-employed agents.

Watch this livestream with Charlie and Carringtons reviewing progress 6 months into the process.

The post Press Release: Agents to hear how “No Valuations” process halved deal times, bumped fees 50%, eliminated fall-throughs appeared first on BestAgent.

Moving Home with Charlie: Social Media Analysis for Investor Prospectus
Introduction
Moving Home with Charlie, led by Charlie Lamdin, is a leading UK housing market platform, offering actionable advice and commentary. With over 26 years in property tech, Charlie’s mission to simplify moving and address homelessness resonates with a dedicated audience. This analysis details his social media presence, reach, influence, growth, media appearances, and audience trust, positioning him as a strategic sponsorship partner for an online housing marketplace.
Social Media Presence
Charlie engages audiences across multiple platforms, each tailored to specific demographics:

YouTube: Moving Home with Charlie

Subscribers: 26,600 (YouTube Channel).
Content: Educational videos on buying, selling, and estate agent navigation, plus market analyses.
Mission: Supports finding homes for all, including the homeless, leveraging Charlie’s 26-year industry experience.
Activity: Regular uploads, including tutorials, market updates, and interviews.


TikTok: @movinghomewithcharlie

Followers: 35,000.
Content: Short-form videos on housing tips and market trends, appealing to younger audiences.
Engagement: High interaction due to TikTok’s viral potential. Some videos go over 1m views.

Instagram: @movinghomewithcharlie

Followers: 6,000.
Content: Visual posts and stories on housing advice and behind-the-scenes content.
Role: Complements other platforms with engaging visuals.


X: @moving_charlie

Followers: 17,900 (X Profile).
Content: Daily posts on market dynamics, economic impacts, and practical advice (e.g., offer email templates).
Engagement: Posts receive dozens to thousands of views, with high-interaction posts garnering hundreds of likes.


Podcast: Moving Home with Charlie

Downloads: 150,000 (Podcast Page).
Platforms: Apple Podcasts, Spotify, Deezer, Buzzsprout.
Format: Daily episodes with discussions, interviews, and advice.
Content: Covers market trends, renter rights, and estate agent strategies (Apple Podcasts).


LinkedIn: Charlie Lamdin

Followers: 4,000 (LinkedIn Profile). – 30,000+ monthly impressions
Content: Professional insights and networking with real estate professionals.
Audience: Industry insiders and service providers.


Reach and Influence
Charlie’s channels reach a targeted audience of housing market participants:

Engagement Metrics

YouTube: 26,600 subscribers view educational content, with videos attracting thousands of views.
TikTok: 35,000 followers engage with short, viral videos.
Instagram: 6,000 followers interact with visual content.
X: 17,900 followers, Posts average thousands of views, with many posts exceeding 100,000 views (X Example).
Podcast: 150,000 downloads reflect a loyal listener base, with daily updates driving engagement.
LinkedIn: 4,000 followers engage with professional content.


Media Appearances

Podcast with Russell Quirk: A 2024 debate on house prices, predicting a 35% drop by 2025, was covered by Property Industry Eye and Estate Agent Today.

GB News multiple appearances, here with Nigel Farage in Feb 2023  
Other Mentions: Charlie’s insights appear in industry blogs and forums, reinforcing his expertise.


Community Engagement

Interactive content, like live audience Q&A’s, regular guests and free templates, fosters community.
Initiatives like an open-source price index enhance practical impact (MHWC Website).


Growth
Charlie’s social media presence has grown significantly since a slow start in 2022.

Follower Growth

YouTube: 26,600 subscribers reflect steady growth.
TikTok: 34,000 followers show rapid expansion among younger audiences.
Instagram: 6,000 followers indicate a growing visual presence.
X: 17,900 followers, up from a smaller base, driven by daily posts.
Podcast: 150,000 downloads, with 413 episodes since 2023 (Buzzsprout).
LinkedIn: 4,000 followers show professional traction.


Media Presence

Charlie’s profile has risen through media appearances, including BBC Radio 4, the Daily Telegraph The Times and Reddit discussions (Reddit Thread).


Content Expansion

New offerings, like rent guarantee schemes and property search packs, demonstrate platform evolution (Rent Guarantee).


Audience Trust
Charlie’s audience trust is mixed but strong among loyal followers:

Positive Feedback

Followers value his transparency and practical advice, especially for first-time buyers (Reddit Thread).
His homelessness mission enhances trust among socially conscious audiences.


Criticism

Some label him a “doom monger” for bearish predictions, questioning his qualifications (Reddit Thread).
Despite criticism, his partnerships with mortgage and conveyancing firms bolster credibility (MHWC Services).


Trust Metrics

High X engagement (e.g., 2,500 likes on a job loss post) shows loyalty.
Consistent content across platforms builds long-term trust.

Targeted Audience

Charlie’s 86,300 followers and 150,000 podcast downloads include home movers and professionals, matching the marketplace’s demographic.

Trust and Credibility

His audience trusts his recommendations, enhancing sponsored content engagement.


Content Integration

Videos, podcasts, and posts offer opportunities to showcase marketplace features.


Media Amplification

Charlie’s media connections provide additional exposure.


Social Impact

His “home for everyone” mission aligns with corporate social responsibility.



Table: Social Media Metrics (2025)



Conclusion
Moving Home with Charlie is a compelling sponsorship opportunity for an online housing marketplace. With 87,300 followers across platforms, 150,000 podcast downloads, and growing media presence, Charlie Lamdin is a trusted voice in the UK housing sector. His transparency and mission-driven approach ensure loyalty, making him an ideal partner to drive marketplace adoption and brand visibility.

The post BestAgent’s founder Charlie Lamdin’s social media platform Moving Home with Charlie appeared first on BestAgent.

Below is a concise list of key initiatives, policies, and market trends that have aimed to disrupt or significantly influence the UK housing market since 2000, focusing on efforts to address affordability, supply, or market dynamics. Each entry includes the initiative, its approximate start year, and a brief description of its impact or intent.

1. **Buy-to-Let Boom (Early 2000s)**
– **Description**: Surge in investors purchasing properties for rental, fueled by low interest rates and deregulation, with buy-to-let mortgages becoming widely available.
– **Impact**: Tripled house prices by 2007, reduced owner-occupied properties, and increased rental demand, exacerbating affordability issues.[](https://aspenwoolf.co.uk/resources/property-news/category/property/uk/uk-housing-crisis-factors-behind-the-soaring-prices-and-limited-affordability/)

2. **Self-Certification and Interest-Only Mortgages (Early 2000s)**
– **Description**: Lenders offered self-certification mortgages for self-employed borrowers and interest-only mortgages to lower monthly payments, enabling broader access to credit.
– **Impact**: Fueled house price growth but led to risky lending practices, curbed post-2008 financial crisis with stricter regulations.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)

3. **Help to Buy Scheme (2013)**
– **Description**: Government-backed initiative offering equity loans and mortgage guarantees to support first-time buyers and stimulate housebuilding.
– **Impact**: Increased demand, pushed up prices, benefited house builders (dividends over £2.3B annually), but did little for affordability.[](https://www.theguardian.com/society/ng-interactive/2024/jun/21/help-to-buy-how-a-disastrous-tory-policy-blew-up-the-housing-market)[](https://x.com/BareLeft/status/1798991435771085077)

4. **Stamp Duty Holidays (2020, extended 2021)**
– **Description**: Temporary reduction in stamp duty to stimulate the market during the COVID-19 pandemic.
– **Impact**: Fueled an 8.5% house price rise in 2020, driven by a rush to buy, but affordability remained challenging.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)[](https://www.ukdividendstocks.com/blog/the-uk-s-20-year-house-price-bubble-may-finally-be-ending)

5. **Right to Buy Expansion (2012 onwards)**
– **Description**: Reinvigoration of the 1980s policy, offering larger discounts to council tenants to purchase their homes.
– **Impact**: Further reduced social housing stock, with minimal replacements, worsening the supply crisis.[](https://amp.theguardian.com/housing-network/2017/oct/11/housing-crisis-england-scrap-right-to-buy-help-to-buy)

6. **Planning System Reforms (Various, 2010s–2020s)**
– **Description**: Multiple attempts to loosen planning restrictions, including proposals for zoning systems, street votes, and green belt reform (e.g., Policy Exchange’s 2024 recommendations).
– **Impact**: Largely stalled due to local opposition (NIMBYism) and political resistance, with housing supply targets unmet.[](https://policyexchange.org.uk/publication/the-uks-broken-housing-market/)[](https://worksinprogress.co/issue/why-britain-doesnt-build/)

7. **Affordable Housing Targets (2017 onwards)**
– **Description**: Government set a target of 300,000 new homes per year by the mid-2020s, based on research from Professor Geoff Meen.
– **Impact**: Supply increased from 125,000 (2012/13) to 243,000 (2019/20), but targets remain unmet due to planning and construction barriers.[](https://research.reading.ac.uk/engagement-and-impact/fixing-britains-broken-housing-market/)[](https://commonslibrary.parliament.uk/research-briefings/cbp-7671/)

8. **Renters’ Rights Reforms (2024)**
– **Description**: Labour government introduced stronger renter protections, including measures to address high rents and improve tenancy security.
– **Impact**: Aimed to stabilize the rental market, but early stages with limited immediate impact on supply or prices.[](https://x.com/LaindonFEMINIST/status/1869611427092447675)

9. **Online Property Platforms (2000s–2020s)**
– **Description**: Rise of platforms like Rightmove and Zoopla, digitizing property listings and market data, enhancing transparency for buyers and sellers.
– **Impact**: Increased market accessibility but did not directly address supply or affordability; asking prices often misaligned with sold prices.[](https://moneyweek.com/investments/house-prices/house-prices)

10. **Airbnb and Short-Term Rentals (2010s onwards)**
– **Description**: Growth of short-term rental platforms, particularly in urban and tourist areas, shifting housing stock from long-term rentals or ownership.
– **Impact**: Reduced available housing for residents, driving up rents and prices in high-demand areas.[](https://www.economicshelp.org/blog/170840/economics/how-did-we-end-up-with-a-broken-housing-market/)

### Notes
– **Context**: These disruptions often aimed to increase access or stimulate the market but frequently led to unintended consequences, such as price inflation or reduced affordability. The housing crisis, driven by supply shortages and high demand, remains a core issue.[](https://policyexchange.org.uk/publication/the-uks-broken-housing-market/)
– **Data Limitations**: Some initiatives lack precise start dates or comprehensive impact data, especially recent reforms like renters’ rights.
– **Sources**: Information is drawn from web sources and X posts where relevant, with citations provided for key claims.[](https://www.theguardian.com/business/ng-interactive/2021/mar/31/uk-housing-crisis-how-did-owning-a-home-become-unaffordable)[](https://moneyweek.com/investments/house-prices/house-prices)[](https://www.economicshelp.org/blog/170840/economics/how-did-we-end-up-with-a-broken-housing-market/)

This list captures the major attempts to disrupt the UK housing market since 2000, focusing on policies, financial innovations, and market trends that sought to reshape dynamics, though many have contributed to ongoing challenges.

The post How Government Attempts to Fix Housing Have All Backfired appeared first on BestAgent.

Source: Grok

### Key Points
– Research suggests the total addressable market (TAM) for UK estate agents, letting agents, mortgage brokers, conveyancers, and surveyors is around £19.6 billion for 2025.
– Estimates vary due to data limitations, especially for surveyors, with some overlap possible.

### Market Overview
The TAM combines revenues from estate agents (including letting agents), mortgage brokers, conveyancers, and surveyors, based on 2025 projections. It seems likely that growth in property transactions and economic factors contribute to this figure.

### Breakdown by Profession
– **Estate Agents (including Letting Agents):** £13.7 billion, covering sales and lettings ([IBISWorld – Estate Agents in the UK](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/)).
– **Mortgage Brokers:** £2.3 billion, driven by mortgage intermediation ([IBISWorld – Mortgage Brokers in the UK](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/)).
– **Conveyancers:** £2.61 billion, estimated from 1,086,750 transactions at £2,400 per transaction.
– **Surveyors:** £1 billion, roughly estimated from survey fees and additional services.

### Final Estimate
The evidence leans toward a TAM of approximately £19.6 billion, acknowledging complexity in data for surveyors.

—

### Detailed Analysis

The total addressable market (TAM) for UK estate agents, letting agents, mortgage brokers, conveyancers, and surveyors in 2025 is estimated at approximately £19.6 billion, based on a comprehensive analysis of industry reports, government data, and market trends. This figure reflects the combined revenue potential for these professions, which are integral to the UK property transaction ecosystem. Below, we break down the estimation process for each segment, highlighting the data sources and methodologies used, and address potential uncertainties and overlaps.

#### Estate Agents (Including Letting Agents)
The market size for estate agents, which includes letting agents, is sourced from [IBISWorld – Estate Agents in the UK](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/). For 2025, the projected revenue is £13.7 billion, reflecting growth from £13.3 billion in 2024. This figure encompasses residential and non-residential transactions, as well as residential lettings, ensuring letting agents are accounted for within this segment. The report notes a compound annual growth rate (CAGR) and anticipates further growth, driven by stabilizing economic conditions and increased transaction volumes.

#### Mortgage Brokers
For mortgage brokers, [IBISWorld – Mortgage Brokers in the UK](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/) estimates the market size at £2.3 billion for 2024-25. This revenue is tied to the intermediation of mortgage lending, with growth at a CAGR of 4.5% over the past five years, projected to continue. The figure is supported by industry trends, including competition from direct lending and online brokers, but remains robust due to the volume of mortgage transactions.

#### Conveyancers
Estimating the conveyancing market size involved analyzing property transaction data from UK government statistics ([UK Property Transactions Statistics](https://www.gov.uk/government/statistics/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above)). For 2025, a 5% increase in transactions was forecasted based on market reports, leading to an estimated 1,086,750 residential property transactions. Each transaction typically involves conveyancing services for both buyer and seller, with an average fee of £1,200 per service, totaling £2,400 per transaction. Thus, the total conveyancing revenue is calculated as 1,086,750 × £2,400 = £2,608,200,000, or £2.61 billion. This estimate aligns with industry-standard fees ranging from £850 to £1,500 per side, supporting its reasonableness.

#### Surveyors
The market size for surveyors, specifically building surveyors, is less directly available, requiring estimation based on property transactions and survey fees. Assuming 20% of transactions involve a Building Survey (Level 3) at £1,000 each and 50% involve a Homebuyer’s Report (Level 2) at £500 each, for 1,086,750 transactions, the calculations are:
– Building Surveys: 217,350 × £1,000 = £217,350,000
– Homebuyer’s Reports: 543,375 × £500 = £271,687,500
– Total from property transactions: £489,037,500, or £489 million.

However, building surveyors also provide services beyond property transactions, such as for insurance, landlords, and developers. Estimating that additional services double this figure, the total market size is approximately £978 million, rounded to £1 billion for simplicity. This estimate acknowledges the lack of direct data but is informed by the number of chartered surveyors (approximately 72,400 in 2024, per [Statista](https://www.statista.com/statistics/319242/number-of-chartered-surveyors-in-the-uk/)) and average revenue per surveyor.

#### Aggregation and Potential Overlaps
Aggregating the figures:
– Estate agents (including letting agents): £13.7 billion
– Mortgage brokers: £2.3 billion
– Conveyancers: £2.61 billion
– Surveyors: £1 billion

Total TAM = £19.61 billion, rounded to £19.6 billion. Potential overlaps were considered, but these professions provide distinct services (estate agents handle sales/lettings, mortgage brokers arrange financing, conveyancers manage legal transfers, and surveyors inspect properties), minimizing double-counting. The inclusion of letting agents within estate agents was confirmed via IBISWorld, ensuring no separate addition.

#### Comparison with Historical Estimates
Previous estimates from 2023 suggested a TAM of £9.5-£12 billion, likely reflecting lower transaction volumes and older data. The current estimate for 2025 incorporates growth trends, such as increased property transactions and economic recovery, explaining the higher figure.

#### Uncertainties and Limitations
The surveyor’s market size is the most uncertain, due to limited direct revenue data and reliance on transaction-based estimates. Conveyancing figures assume uniform fee structures, which may vary by region and complexity. Economic factors, such as interest rates and housing market volatility, could impact these projections, but current forecasts suggest growth.

#### Table: Market Size Breakdown for 2025

| Profession | Market Size (£ billion) | Notes |
|—————————–|————————-|———————————————————————-|
| Estate Agents (incl. Letting Agents) | 13.7 | Includes residential and non-residential transactions, lettings. |
| Mortgage Brokers | 2.3 | Driven by mortgage intermediation, projected growth. |
| Conveyancers | 2.61 | Estimated from 1,086,750 transactions at £2,400 per transaction. |
| Surveyors | 1 | Estimated from survey fees and additional services, rough figure. |
| **Total TAM** | **19.6bn** | Aggregated, with minimal overlap. |

This detailed analysis provides a comprehensive view, ensuring all relevant data from industry reports and calculations are included, aligning with the user’s query for 2025.

### Key Citations
– [IBISWorld Estate Agents in the UK Industry Report](https://www.ibisworld.com/united-kingdom/industry/estate-agents/3845/)
– [IBISWorld Mortgage Brokers in the UK Industry Report](https://www.ibisworld.com/united-kingdom/industry/mortgage-brokers/14543/)
– [UK Property Transactions Statistics](https://www.gov.uk/government/statistics/monthly-property-transactions-completed-in-the-uk-with-value-40000-or-above)
– [Statista Number of Chartered Surveyors in the UK](https://www.statista.com/statistics/319242/number-of-chartered-surveyors-in-the-uk/)

38 𝕏 posts

The post £19.6bn Total Addressable Market estimate for UK Housing Market services, including agents, brokers, conveyancers and surveyors. 2025 appeared first on BestAgent.

• Market Size: The UK housing market sees roughly 1–1.2 million residential sales transactions annually (e.g., Zoopla predicted 1.15 million for 2025), plus around 1.5–2 million rental listings, based on historical ONS and portal data. Not all properties are listed on portals, but the vast majority are, especially via the big three.
• Duplicate Listings: A single property can be listed by multiple agents (e.g., joint agency agreements), inflating raw listing counts. However, your question specifies discrete properties, so we must estimate uniques.
• Portal Overlap: Many properties appear on more than one portal, but the total unique instructions across all three should reflect the broader market minus off-portal sales (e.g., private sales or auctions).

• Listings: Rightmove reported 692,000 properties listed in 2021 (sales-focused), with rental listings likely pushing this over 1 million annually. By 2025, with market recovery (Zoopla’s 1.15 million sales prediction), let’s assume 1.2–1.3 million total listings (sales + rentals).
• Market Share: Rightmove claims over 70% of portal-driven instructions. Industry reports suggest it lists nearly all agency properties, but not all are unique to it.
• Uniques: Assuming 90% of sales and rentals hit Rightmove, it’s a primary source, but we’ll refine later for overlap.

• Listings: Zoopla listed 325,956 sales properties in January 2015, dropping to 265,231 by March after OnTheMarket’s launch (a 19% decline). Rental listings were historically higher. By 2021, it claimed 120 million monthly visits, suggesting 800,000–1 million listings annually (sales + rentals), adjusted upward to 1–1.1 million for 2025 based on market growth.
• Market Share: Zoopla’s share is smaller (20–30% of instructions), with overlap from Rightmove.

• Listings: OTM’s stock grew post-CoStar (2023), with a 45% increase in listings by October 2024 (from a lower base). If it had 80% of Zoopla’s stock in 2019 (per Ian Springett), and Zoopla was at ~300,000 sales listings then, OTM might have had ~240,000, scaling to 500,000–700,000 total listings (sales + rentals) by 2025.
• Uniques: OTM’s “new and exclusive” focus adds some unique listings, but most overlap with Rightmove or Zoopla.

• UK Transactions: Approximately 1.15 million sales (Zoopla, 2025) + 1.8 million rentals (based on ONS rental stock and turnover) = ~2.95 million properties potentially listed annually.
• Portal Penetration: Around 90–95% of agency-handled properties hit at least one major portal (the rest are private, auctions, or off-market). So, 2.7–2.8 million unique properties is a starting point.
• Overlap: Most properties appear on Rightmove, with Zoopla and OTM capturing subsets. Historical data (e.g., 2015 Guardian analysis) showed Zoopla losing listings to OTM, but Rightmove consistently had the most. Assuming 80–90% of properties are on Rightmove, 50–60% on Zoopla, and 20–30% on OTM, with significant overlap:
  • Total raw listings across all three might sum to 3.5–4 million, but unique properties are fewer.
  • A rough deduplication (e.g., using industry estimates like Homehere’s 2021 analysis of conversion rates) suggests 2.5–2.8 million unique instructions after accounting for multi-portal listings.

• Low-end estimate: 2.5 million unique properties instructed across Rightmove, Zoopla, and OnTheMarket annually.
• High-end estimate: 2.8 million unique properties.
• Midpoint: 2.65 million unique instruction leads per year as of 2025.

Conclusion

The post The 2025 Battle for Listings between Rightmove, Zoopla and OTM. appeared first on BestAgent.

Transactions took half as long, and there were 70% more transactions in 2007 than in 2023.

Sole agency fees were 2%-2.5%, transaction times were typically 10-12 weeks, and there were more of them, making it easier for movers to find homes.

Since then, despite 25 years of industry events, there’s been non-stop decline in fees, deal volumes and times.

BestAgent Day marks the turning point when we get back to better agency, led by agents and other moving industry pioneers operating from a base of integrity.

I’ve called BestAgent Day the ‘greatest agency event yet’, said it will be ‘a turning point’ after 25 years of decline, of ever-lower fees and ever-slower transactions.

It’s not just sales guff; I really mean it.

There’s a special thread that joins all the guest speakers, all giving us their time for nothing; they all have something special in common:

They’re all striving for change.

Without change, we can only expect to see fees fall further, and deal delays worsen, both in our own businesses and as an industry.

This helps no one, especially not the moving public.

So how do we make the change?

That’s where, I hope, BestAgent comes in.

Our goal at BestAgent is to form a new, unbreakable alliance of businesses across the moving sector who operate with integrity as their central value.

What does that mean? In simple terms, it means always putting the customer’s interests before our own.

It sounds simple, so why hasn’t it happened? Something has prevented it from happening. What is it?

This is where we get into the substance of the talks on BestAgent Day: confronting the decades-old hard-wired habits afflicting most agents, brokers and conveyancers, and breaking them.

The first, and worst, habit is the monster we aim to slay on BestAgent Day: deliberately excessive overvaluing.

I’m not talking about the few extra percent that’s down to innocent over-optimism, but the 10, 15, even 20% deliberate excess that is often used as the oldest tactic in the book to trick sellers into signing their future away.

The worst thing is that this tried, tested and terrible tactic only serves to trash transaction volumes, sucking sales out of the pipeline for the rest of the industry.

At BestAgent, we have a plan, and a product built with the sole purpose of restoring fee levels, transaction times and volumes back to where they were decades ago.

70% more transactions, in half the time, at twice the average fees of today.

That product is built on transparency, which is the bedrock of trust.

Trust is what movers need, and they’re prepared to pay for it. They can’t currently identify truly trustworthy agents; that’s what we want to change.

If you’re an agent who welcomes the sound of this change, I hope BestAgent Day will be a turning point for you too, which you will look back on and say “That’s when we turned the corner and things began to get better, for everyone.”

If you haven’t already booked your free place, don’t miss it, book here: BestAgent Day 4th September 2024

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A uniquely passionate lineup of moving-industry change-makers gather to discuss how agents can double transactions and fee income, in a way that will spark change across the housing market and bring the improvements most agents and all movers want to see.

The Event – Agents Only

Every agent in the UK can attend this online conference at no charge and engage live with the speakers. Registration is essential and only active estate agents can attend.

Its sole purpose is to be the most valuable day of insight and inspiration agents have ever had. It’s aimed as much at ambitious employees as it is business owners and directors. The target audience is all agents who care about customers and want to see better service levels across the moving marketplace, along with rising fee income and transactions.

The live online event starts at 9am and runs throughout the day. “Agents time is their most valuable resource, so as a thank you, we’re offering ‘Lead Credits’ that can be used for buying leads from BestAgent to agents who register early and use their time attending the event.” explained BestAgent Founder Charlie Lamdin.

“Whether you’re a seasoned pro, or a junior negotiator just starting out on your agency career, you can attend free and put your questions to the live speakers.” said Lamdin.

The Best-Ever Speaker Line-up.

The speaker line-up, including Daniel Daggers of super prime agent DDRE Global, Nathan Emerson (Propertymark CEO) and Richard Donnell (Zoopla research director), as well as industry regulars Christopher Watkin and Russell Quirk, is a striking one.

Lamdin said “The sheer level of passion for change among all the speakers is palpable. My hope is that, perhaps for the first time, when agents hear what they have to say, they might actually start to believe that change is possible, after 25 years of total stagnation in our industry’s progress. No one here has been paid to speak or is trying to sell anything. They are all generously giving their time and sincerely want to help agents and the market as a whole to improve.”

“I have attended countless industry events over the years, always enjoyable, but never resulting in much change or improvement. It’s time for a breakthrough.” added Charlie.

With speakers from agency, industry bodies, marketing, PR as well as conveyancing, lending and broking, all bases are covered on the goal of halving transaction times.

Speakers also include: Adam Day, leader of eXp UK; Perry Power of Power Bespoke agents; Arjan Verbeek, Founder and CEO of Perenna Mortgages; Ash Borland, mortgage broker business coach; Katie Griffin, owner manager of Sawdye & Harris estate agents; Martin Stewart of London Money FS; Katie Fox of Katie Fox EA Poole; and Simon David, CEO of Thomas Legal.

The Call to Action: End Excessive Overvaluing and Double Transactions, by participating with BestAgent

Lamdin says the potential exists for all agents in the country to double their transaction volumes, and that any agent that wants to can start on this straight away without having to wait for others. “The combination of price transparency, well-informed movers and better prepared agents can transform pipelines within weeks.”

Richard Donnell will share data showing the potential demand for double the current transaction levels, as well as how badly overpriced properties cause a slowdown in pipelines, increase fall throughs and take potential sales out of the running.

Founder Charlie Lamdin will unveil how any agent can use BestAgent to help end excessive overvaluing and double fee income, alongside whatever they currently use.

Charlie will also share details of how business owners who choose to join BestAgent Club can participate in future dividend payouts.

How BestAgent enables agents to force change for the first time with the new Public House Price Index

BestAgent is the “biggest piece of tech the residential property market has ever seen” claims Lamdin, who says he will reveal why on BestAgent Day. “The vision is a fairer moving marketplace, free from corporate control, where agents who consistently deliver better results for clients will be easier for movers to find. The goal is 10 week transactions for forward thinking movers and agents, by building the transaction process into the platform.”

“But the only way to break the current stranglehold by the worst offenders of mass, excessive overvaluing to win instructions that are then locked into 5 or 6 month sole agency contracts, effectively taking those listings out of play for transactions, is to shine the spotlight of transparency on them with a public house price index, of exchange paid prices.”

“We already have conveyancers and agents agreeing to supply their exchange prices to the index on an ongoing basis. We will be calling on all agents to submit their exchange prices to the index through their BestAgent BackOffice account, in return for early access to index data for their area.” explains Lamdin. “Agents who participate will get a ‘transparent agent’ badge on their listings on BestAgent Property.” he added.

Ending excessive, dishonest overvaluing for good

“We’re not trying to take away the optimism of a good agent who wants to get the best price the market will pay for a property. On the contrary, the goal is that agents will be able to achieve best market price for clients more quickly, by listing at more realistic prices and getting competing buyers, which is the only way to be sure best price has been achieved.”

BestAgent is the first property site where movers can go to find moving professionals they can actually trust to provide advice that’s in their best interests, not just be sucked into a funnel and upsold to.

Viewing and instruction leads are offered to agents on a pay-per-lead basis with transparent pricing, where all agents pay the same price and there are no corporate discounts.

BestAgent All Homes Index

BestAgent Club

For agents who want to actively support BestAgent’s endeavours and help accelerate progress, Charlie formed the “BestAgent Club”. A £100 per month, cancel anytime, community who want to share stories on efforts to end overvaluing and double fee income, help shape future policy, and become eligible for revenue share for any referral income generated from their listing on BestAgent Property. Agents who choose to join on or before BestAgent Day will receive double or triple rewards to thank them for their early support. Full details of membership can be found on bestagent.club

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That’s the current average time it takes from putting your home up for sale, until exchange of contracts.

This is made up of: 62 days to find buyer and agree price (IF you can find a buyer, which more than half of sellers can’t)
plus

154 further days to exchange contracts, IF you exchange contracts at all, which more than 1/3rd don’t when their sale falls through.

Things made worse by overvaluing:

1. Time to find a buyer (high asking prices are offputting)
2. Time to exchange (buyers getting cold feet when they realise they’ve overpaid)
3. Sales falling through: Lender’s down-valuing deals because the property was over-valued.

Nothing will improve until over-valuing stops.

Over-valuing won’t stop until the worst culprits are forcibly stropped (they force other agents to overvalue reluctantly).

There is no law against it. So they won’t stop.

Sellers need to understand that MOST agents will knowingly (even if reluctantly) overvalue their homes.

They need to understand that, at best, overvaluing by agents will delay their sale, and at worst it will result in them missing the market and not selling at all, while locked into an unfair contract.

Everyone needs to understand this.

Because overvaluing is killing the housing market, and affecting everyone’s chances of moving, buyers and sellers alike.

If you’re moving ‘up the ladder’, sliding house prices help you.

The zombie house-seller apocalypse is upon us.

And Rightmove (whose figures these are) think they’re helping by constantly reporting ‘record house prices’.

No one at Rightmove has any individual motivation to do anything about this. It’s an immensely profitable gravy boat, where no one will stand up for fear of rocking it.

But their ill-conceived ‘house price index’ is directly affecting the entire market, everyone’s moving chances, and good agents’ businesses.

On 27th June, at the BestAgent Day event I will be inviting the relatively new Rightmove CEO Johan Svanstrom, who is new to the property market, to discuss the possibility of reconsidering their monthly house price index format, with a view to coming up with something that actually helps movers and agents.

I don’t expect it will make any difference, because the US hedge funds who collectively own a controlling interest in Rightmove don’t care about the UK housing market, as long as they get their regular dividends and share buy-backs.

So they won’t allow RM to do anything differently. But there’s no harm in asking.

And when they don’t change, and BestAgent launches its new ‘exchange-price paid index’ which will make a mockery of their asking prices, they can’t say we didn’t warn them.

Everything rests on ending overvaluing.

Agents collectively possess the data to do this, today. BestAgent will enable this, and create an all-new, transparent, verifiable house price index which will render all the others meaningless, once and for all. And it won’t cost estate agents a penny to participate.

Yet collectively, they will be able to aim this new torpedo of transparency directly at Rightmove and all the worst overvaluing corporate agents, and finally put a stop to a disingenuous, borderline-fraudulent practice.

It’s just such a shame that none of the biggest companies in the property sector have any interest in transparency. Otherwise this would have happened years ago.

When the time comes, we will be asking for your help to spread the word. I hope you will. It will help everyone except those causing the problem.

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