A new standard: the BestAgent Benchmark
Every seller asks the same question: which agent will actually sell my home? Right now there’s no honest way to answer it. Valuations, fees and glossy brochures tell you very little about whether an agent gets homes sold, and how fast.
So we’re building one. The BestAgent Benchmark is a simple, transparent standard for estate agents, based on one thing that matters most to movers: selling a high proportion of listings in a short time.
It’s universal. It applies equally to every type and size of agency, from a single high street branch to the biggest national brands and self-employed agents. Every branch, or named individual, stands on its own record.
It isn’t a league table or a quota. It’s a fixed standard: an agent either meets it or doesn’t. If only a few agents meet it at first, that tells you something about the problem movers face today.
Its purpose is straightforward. Sellers using Find Your Agent will be able to go straight to a Benchmark agent if one is matched to them, and book an appraisal right away. For good agents, it’s a way to be recognised for results rather than marketing spend. And it costs agents nothing to apply.
Sellers paying a premium fee should be able to expect real certainty in return. The Benchmark is our way of giving movers one honest measure to judge that by, with the full method published so anyone can see how it works.
More very soon.
Charlie