BestAgent’s founder Charlie Lamdin’s social media platform Moving Home with Charlie
Moving Home with Charlie: Social Media Analysis for Investor Prospectus
Introduction
Moving Home with Charlie, led by Charlie Lamdin, is a leading UK housing market platform, offering actionable advice and commentary. With over 26 years in property tech, Charlie’s mission to simplify moving and address homelessness resonates with a dedicated audience. This analysis details his social media presence, reach, influence, growth, media appearances, and audience trust, positioning him as a strategic sponsorship partner for an online housing marketplace.
Social Media Presence
Charlie engages audiences across multiple platforms, each tailored to specific demographics:
YouTube: Moving Home with Charlie
Subscribers: 26,600 (YouTube Channel).
Content: Educational videos on buying, selling, and estate agent navigation, plus market analyses.
Mission: Supports finding homes for all, including the homeless, leveraging Charlie’s 26-year industry experience.
Activity: Regular uploads, including tutorials, market updates, and interviews.
TikTok: @movinghomewithcharlie
Followers: 35,000.
Content: Short-form videos on housing tips and market trends, appealing to younger audiences.
Engagement: High interaction due to TikTok’s viral potential. Some videos go over 1m views.
Instagram: @movinghomewithcharlie
Followers: 6,000.
Content: Visual posts and stories on housing advice and behind-the-scenes content.
Role: Complements other platforms with engaging visuals.
X: @moving_charlie
Followers: 17,900 (X Profile).
Content: Daily posts on market dynamics, economic impacts, and practical advice (e.g., offer email templates).
Engagement: Posts receive dozens to thousands of views, with high-interaction posts garnering hundreds of likes.
Podcast: Moving Home with Charlie
Downloads: 150,000 (Podcast Page).
Platforms: Apple Podcasts, Spotify, Deezer, Buzzsprout.
Format: Daily episodes with discussions, interviews, and advice.
Content: Covers market trends, renter rights, and estate agent strategies (Apple Podcasts).
LinkedIn: Charlie Lamdin
Followers: 4,000 (LinkedIn Profile). – 30,000+ monthly impressions
Content: Professional insights and networking with real estate professionals.
Audience: Industry insiders and service providers.
Reach and Influence
Charlie’s channels reach a targeted audience of housing market participants:
Engagement Metrics
YouTube: 26,600 subscribers view educational content, with videos attracting thousands of views.
TikTok: 35,000 followers engage with short, viral videos.
Instagram: 6,000 followers interact with visual content.
X: 17,900 followers, Posts average thousands of views, with many posts exceeding 100,000 views (X Example).
Podcast: 150,000 downloads reflect a loyal listener base, with daily updates driving engagement.
LinkedIn: 4,000 followers engage with professional content.
Media Appearances
Podcast with Russell Quirk: A 2024 debate on house prices, predicting a 35% drop by 2025, was covered by Property Industry Eye and Estate Agent Today.
GB News multiple appearances, here with Nigel Farage in Feb 2023
Other Mentions: Charlie’s insights appear in industry blogs and forums, reinforcing his expertise.
Community Engagement
Interactive content, like live audience Q&A’s, regular guests and free templates, fosters community.
Initiatives like an open-source price index enhance practical impact (MHWC Website).
Growth
Charlie’s social media presence has grown significantly since a slow start in 2022.
Follower Growth
YouTube: 26,600 subscribers reflect steady growth.
TikTok: 34,000 followers show rapid expansion among younger audiences.
Instagram: 6,000 followers indicate a growing visual presence.
X: 17,900 followers, up from a smaller base, driven by daily posts.
Podcast: 150,000 downloads, with 413 episodes since 2023 (Buzzsprout).
LinkedIn: 4,000 followers show professional traction.
Media Presence
Charlie’s profile has risen through media appearances, including BBC Radio 4, the Daily Telegraph The Times and Reddit discussions (Reddit Thread).
Content Expansion
New offerings, like rent guarantee schemes and property search packs, demonstrate platform evolution (Rent Guarantee).
Audience Trust
Charlie’s audience trust is mixed but strong among loyal followers:
Positive Feedback
Followers value his transparency and practical advice, especially for first-time buyers (Reddit Thread).
His homelessness mission enhances trust among socially conscious audiences.
Criticism
Some label him a “doom monger” for bearish predictions, questioning his qualifications (Reddit Thread).
Despite criticism, his partnerships with mortgage and conveyancing firms bolster credibility (MHWC Services).
Trust Metrics
High X engagement (e.g., 2,500 likes on a job loss post) shows loyalty.
Consistent content across platforms builds long-term trust.
Targeted Audience
Charlie’s 86,300 followers and 150,000 podcast downloads include home movers and professionals, matching the marketplace’s demographic.
Trust and Credibility
His audience trusts his recommendations, enhancing sponsored content engagement.
Content Integration
Videos, podcasts, and posts offer opportunities to showcase marketplace features.
Media Amplification
Charlie’s media connections provide additional exposure.
Social Impact
His “home for everyone” mission aligns with corporate social responsibility.
Table: Social Media Metrics (2025)
Conclusion
Moving Home with Charlie is a compelling sponsorship opportunity for an online housing marketplace. With 87,300 followers across platforms, 150,000 podcast downloads, and growing media presence, Charlie Lamdin is a trusted voice in the UK housing sector. His transparency and mission-driven approach ensure loyalty, making him an ideal partner to drive marketplace adoption and brand visibility.
