Former PSG Head of Marketing joins BestAgent
Software Marketing professional, behind rise of Jupix, PSG and ZPG software brands joins high-tech newcomer BestAgent.
The property software or “proptech” sector is already a crowded market with a sometimes overwhelming array of tech products on offer. No one knows this more than member of the Chartered Institute of Marketing Claire Connor, who for the last six years has been promoting all the brands in the ZPG stable starting with Jupix in 2012.
Having left ZPG in December 2017 to start a family (welcome to the world Charlie Connor), Claire was approached by the team at BestAgent to help with the launch of their completely new approach to tech tools for agents.
“With six years’ marketing the biggest brands in property software, BestAgent intrigued me with its new approach. Extremely basic tools which are incredibly easy to set up and use, from any device, in seconds. I have seen every way there is to upload a property into a software platform for uploading to portals and websites, although I have never seen a faster or easier way to get a property online.”
With real time upload connections to both Rightmove and Zoopla, and the ability to upload to a website and any other portal, all at no cost, BestAgent is designed purely for single office agents who don’t want to spend money on software, but need basic essential tools for marketing.
“The thing that really grabbed my attention was that this product is at no financial cost to agents, which effectively allows even the smallest agents to pay for their tech tools with their data. That’s really clever, because it allows small agents to gain value from their customer information, while at the same time as saving money on software they perhaps don’t need.”
BestAgent soft-launched in December 2017 and has already secured the support of 13 leading industry partners including The ValPal Network, BriefYourMarket, ResiAnalytics, Yomdel, Legal4Landlords, Agency Express, Kremer Signs, Feefo, Signable, Growthtrack, AgentWow, HeyLandlord and The Depositary.
“With so much supporters already for an unknown brand, it goes to show how unique BestAgent’s new approach of bringing the latest in tech to the agents who most need it really is.”
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For more information please contact: Claire Connor claire.connor@bestagent.ltd www.bestagent.co.uk
Notes for Editor:
BestAgent Ltd is a zero-cost, user friendly property uploading tool which allows agents to publish new instructions to Rightmove and Zoopla whilst on an appraisal, giving their clients a speed-to-market advantage. It’s built on the latest tech platforms and uses techniques such as “microservices” and “serverless” architecture to ensure total stability, speed and security. It has been conceived and built by a team with over 20 years in UK proptech.
