The importance of genuine reviews to a business

Feefo has become a household name. It is one of the most trusted review sites, and agents rely upon it heavily for new business. 92% of people will trust a company if it has been recommended by a peer, while 70% will trust a company if it has come recommended from someone they do not even know. This demonstrates the power of reviews.

This is even more important in the property industry. When someone decides to list or rent a house, this is a serious financial decision. Customers put a great deal more weight into estate agency’s reviews than those of most other personal services. Therefore, they are likely to carry out a great deal of research beforehand. Feefo helps agencies utilise the power of customer reviews to showcase trust at each point in the customer purchase journey, giving them more confidence to choose your services. 

Feefo works behind the scenes as well; it harnesses the SEO benefits of reviews and displaying your star rating. As consumers compare similar services, you can integrate your reviews on your website and across all marketing channels, so you can let them do the talking and help to increase conversion rates.

For more information on BestAgent’s newest partner Feefo, click here.